---
type: source
title: "New Glenn launches NASA ESCAPADE to Mars and lands booster on second attempt"
author: "Blue Origin"
url: https://www.blueorigin.com/news/new-glenn-launches-nasa-escapade-lands-fully-reusable-booster
date: 2025-11-13
domain: space-development
secondary_domains: []
format: article
status: unprocessed
priority: high
tags: [blue-origin, new-glenn, reusability, booster-landing, mars, escapade, competition]
---

## Content
On November 13, 2025, Blue Origin's New Glenn rocket (NG-2 mission) successfully:
1. Reached orbit for the second time
2. Deployed NASA's ESCAPADE twin spacecraft into designated loiter orbit (Mars-bound, arriving Sep 2027)
3. Landed the first stage booster "Never Tell Me the Odds" on Landing Platform Vessel Jacklyn, positioned 375 miles offshore in the Atlantic Ocean

This made Blue Origin the second company (after SpaceX) to both deploy a spacecraft to orbit and land its booster. Notably, Blue Origin achieved booster landing on only its second orbital launch attempt — SpaceX took several more tries to achieve the same milestone with Falcon 9.

NG-1 (Jan 2025): reached orbit, booster failed to land.
NG-2 (Nov 2025): reached orbit, deployed ESCAPADE, booster landed successfully.

The same booster was planned for reuse on the NG-3 mission, targeted for late February 2026.

## Agent Notes
**Why this matters:** This is the strongest evidence that the SpaceX single-player dependency is eroding. A second company now has demonstrated orbital booster reuse capability. Blue Origin's patient capital strategy ($14B+ Bezos investment) produced results without needing the Starlink demand flywheel.
**What surprised me:** Landing on the second try. This suggests the fundamental engineering of booster landing is now well-understood across the industry — it's not SpaceX-specific magic. The technology has diffused.
**What I expected but didn't find:** Cost-per-kg data for New Glenn. Also no information on what refurbishment the booster needed between landing and refly.
**KB connections:** [[SpaceX vertical integration across launch broadband and manufacturing creates compounding cost advantages that no competitor can replicate piecemeal]], [[China is the only credible peer competitor in space with comprehensive capabilities and state-directed acceleration closing the reusability gap in 5-8 years]]
**Extraction hints:** Blue Origin achieving booster landing on 2nd attempt directly challenges the claim that the SpaceX flywheel is unreplicable. Patient capital may be an alternative path to the same capability. The "5-8 year" gap for China may already be obsolete.
**Context:** Blue Origin has been derided as "Old Space" and "Jeff's hobby" for years. NG-2's success fundamentally changes the competitive landscape narrative.

## Curator Notes (structured handoff for extractor)
PRIMARY CONNECTION: [[SpaceX vertical integration across launch broadband and manufacturing creates compounding cost advantages that no competitor can replicate piecemeal]]
WHY ARCHIVED: Challenges the single-player dependency thesis — Blue Origin is now a demonstrated reusable launch provider without the Starlink flywheel
EXTRACTION HINT: Focus on whether "no competitor can replicate piecemeal" still holds — Blue Origin replicated the booster landing capability without the demand flywheel, suggesting the flywheel claim may overstate the barrier
