---
type: entity
entity_type: person
name: David Horvath
domain: entertainment
status: active
tags: [uglydoll, character-ip, asia-strategy, animation, toys]
---

# David Horvath

**Role:** Brand Management & Consumer Product Growth, Asia at Claynosaurz (2025-present)  
**Known For:** Co-founder of Uglydoll

## Background

**Uglydoll:** Co-founded indie character IP that achieved cult following and global cultural legitimacy through Asia-first strategy.

**Production Credits:**
- Executive Producer, Nickelodeon Jr.'s *Bossy Bear*
- Executive Producer, Sony's *Uverchan*
- Executive Producer, NHK Japan's *LittleBony*

## Strategic Philosophy

Advocates for Asia (particularly Japan/Korea) as cultural legitimacy gateway for character brands before global expansion. Demonstrated this pathway successfully with Uglydoll.

On Claynosaurz: "Claynoz will be discovered by those who don't collect at all, but bring character brands into their daily life. It's rare to be able to do both."

## Timeline

- **2025-07-29** — Joined Claynosaurz as Brand Management & Consumer Product Growth, Asia
- **~2001-2019** — Co-founded and built Uglydoll into globally recognized character IP
- **2010s-2020s** — Executive producer on multiple animation projects across Nickelodeon, Sony, NHK Japan

## Notes

Horvath's career demonstrates repeatable pattern: toys → animation → cultural legitimacy, with Asia as strategic entry point rather than US market. His hire by Claynosaurz signals execution of this proven playbook in Web3 context.