# Igloo Inc.

**Type:** Company (IP holding/management)
**Status:** Active
**Domain:** Entertainment
**Leadership:** Luca Netz (CEO)

## Overview

Igloo Inc. is the parent company that controls Pudgy Penguins IP operations. All IP licensing, retail partnerships, and strategic decisions are made at the Igloo Inc. corporate level rather than through community governance mechanisms.

## Operations

- IP licensing negotiations
- Retail partnership management (3,100 Walmart stores, 10,000+ retail locations)
- Media deal structuring
- Financial services expansion (Pengu Card)

## Timeline

- **2022** — Igloo Inc. established as parent company for Pudgy Penguins operations under Luca Netz
- **2025-03-01** — CoinDesk Research reveals centralized operational control structure

## Sources

- CoinDesk Research, "Pudgy Penguins: A New Blueprint for Tokenized Culture" (2025-03-01)