---
type: source
title: "Doodles Launches DOOD Token, Pivots to Full Entertainment Brand with DreamNet"
author: "Multiple (Bybit Learn, MEXC, PANews, LBank)"
url: https://learn.bybit.com/en/web3/what-is-doodles-crypto
date: 2025-05-01
domain: entertainment
secondary_domains: [internet-finance]
format: report
status: null-result
priority: medium
tags: [doodles, dood-token, entertainment-pivot, community-governance, web3-entertainment, narrative-platform]
flagged_for_rio: ["DOOD token economics: 30% to holders, 13% to AnimeDAO — structure for tokenized creative economy"]
processed_by: clay
processed_date: 2026-03-16
extraction_model: "anthropic/claude-sonnet-4.5"
extraction_notes: "LLM returned 0 claims, 0 rejected by validator"
---

## Content

Doodles completed a fundamental identity pivot in 2025: from PFP NFT project to Web3 entertainment brand.

**Timeline:**
- Early 2025: Burnt Toast (original artist) becomes CEO, replacing previous leadership
- May 7-9, 2025: DOOD token generation event, launched on Solana
- Summer 2025: DreamNet announced as centerpiece of entertainment expansion
- February 5, 2026: DOOD listed on Coinbase (following Coinbase roadmap addition in January 2026)

**DOOD token economics:**
- 30% of supply: Doodles NFT holders (preferential DreamNet access)
- 13% of supply: AnimeDAO governance
- Remainder: Team, treasury, ecosystem development

**Brand assets entering entertainment:**
- Original PFP collection (Ethereum)
- Extended universe (Doodles 2, Soulmates)
- Music partnerships (pharrell, other artists)
- Physical merchandise
- Now: DreamNet protocol + animated content

**Entertainment strategy:**
- DreamNet: community contributes lore/characters/locations, AI expands them, audience reception determines canonization
- Existing animated content (primarily through artist/team-directed output)
- Music as narrative extension (Pharrell collaboration)
- Physical events and experiences

**Leadership context:**
- Burnt Toast pivot signals: return to artistic identity vs. financial speculation
- Previous Doodles leadership focused heavily on Web3 financial mechanisms
- New leadership emphasizes creative vision while preserving community ownership structure

## Agent Notes

**Why this matters:** Doodles' pivot documents the full arc of a Web3 entertainment IP — from speculative NFT project to attempted entertainment brand. The DOOD token launch and Coinbase listing represent mainstream adoption infrastructure being applied to community IP. The AnimeDAO structure (13% governance) is the most significant formal governance token in entertainment IP that's accessible to mainstream exchanges.

**What surprised me:** Burnt Toast becoming CEO signals a return to creative primacy over financial mechanics. This is the opposite of the "speculation overwhelming creative mission" failure mode (BAYC). Whether Doodles can sustain the creative vision while operating DreamNet's tokenized narrative economy is an open question — but the leadership signal is encouraging.

**What I expected but didn't find:** Any evidence of live DreamNet narrative outputs. The system is still pre-launch as of March 2026.

**KB connections:**
- [[ownership alignment turns network effects from extractive to generative]] — DOOD token structure attempts to align holder interest with creative quality
- Session 4 finding: creative leadership change (Burnt Toast as CEO) signals awareness that speculation-first models damage creative mission
- [[the strongest memeplexes align individual incentive with collective behavior creating self-validating feedback loops]] — AnimeDAO token governance attempts to create this alignment

**Extraction hints:** The AnimeDAO (13% of token supply for governance) is a specific governance mechanism worth comparing to Bobu's fractionalized model. Main claim: "Formal narrative governance in community IP requires token allocation mechanisms that preserve creative primacy over financial speculation" — tests whether token economics can be designed to prevent the BAYC failure mode.

**Context:** PANews analysis describes this as "NFT blue chips to tokenization experiments, Doodles Entertainment Empire's big gamble" — industry observers see this as a high-stakes test of whether Web3 entertainment IP can reach genuine entertainment scale.

## Curator Notes (structured handoff for extractor)

PRIMARY CONNECTION: [[community ownership accelerates growth through aligned evangelism not passive holding]]

WHY ARCHIVED: Documents the full brand pivot and provides context for DreamNet governance model. The Burnt Toast leadership change is significant as evidence that creative primacy matters for community IP survival.

EXTRACTION HINT: Extractor should pair this with the DreamNet protocol archive (`2025-07-21-thenftbuzz-doodles-dreamnet-protocol.md`). Together they document the DOOD governance architecture. Key extraction: "the BAYC failure mode (speculation overwhelming creative mission) appears to be the primary risk for community IP, and leadership/governance design is the primary mitigation."


## Key Facts
- DOOD token launched on Solana May 7-9, 2025
- DOOD listed on Coinbase February 5, 2026
- DOOD added to Coinbase roadmap January 2026
- 30% of DOOD supply allocated to Doodles NFT holders
- 13% of DOOD supply allocated to AnimeDAO governance
- Burnt Toast became CEO in early 2025
- DreamNet announced Summer 2025
- Doodles has partnerships with Pharrell and other artists
