# Jazwares

**Type:** Toy Company / IP Developer
**Parent Company:** Berkshire Hathaway (Warren Buffett)
**Founded:** 1997
**Headquarters:** Sunrise, Florida
**Status:** Active
**Key Executive:** Daren Brandman (leadership role)

## Overview

Jazwares is a toy and consumer products company that developed Squishmallows into a $1 billion franchise. The company is notable for achieving massive commercial scale through a blank canvas IP strategy that prioritizes aesthetic adaptability and cross-franchise licensing over original narrative development.

## Major Properties

**Squishmallows:** $1 billion lifestyle franchise, 485 million units sold by 2025

## Recognition

- **TIME Magazine:** 100 Most Influential Companies 2024 (for Squishmallows)
- **Harvard Business Review:** Case study subject for Squishmallows brand strategy

## Timeline

- **1997** — Jazwares founded
- **2017** — Launched Squishmallows
- **2021** — Squishmallows signed with CAA for narrative development
- **2024** — Included in TIME's 100 Most Influential Companies
- **2025** — Squishmallows reached 485M units sold, $1B franchise status