---
type: source
title: "Mediawan Kids & Family to Turn Viral NFT Brand Claynosaurz Into Animated Series"
author: "Variety"
url: https://variety.com/2025/tv/news/mediawan-kids-family-nft-brand-claynosaurz-animated-series-1236411731/
date: 2025-06-02
domain: entertainment
secondary_domains: []
format: article
status: null-result
priority: medium
tags: [claynosaurz, animated-series, community-IP, Mediawan, Web3, quality-first, NFT-to-TV]
extraction_model: "anthropic/claude-sonnet-4.5"
---

## Content

Mediawan Kids & Family has struck a deal with Claynosaurz Inc. to co-produce an animated series based on the Claynosaurz digital-native franchise.

Series details:
- Format: 39 episodes × 7 minutes each (comedy-filled)
- Target: children aged 6-12
- Story: four dinosaur friends on a mysterious island (Atlas, Eureka, Snofia, Springer — similar names to the actual Claynosaurz character lineup)
- Showrunner: Jesse Cleverly (award-winning co-founder/creative director of Wildseed Studios, a Mediawan-owned studio)
- Distribution: YouTube launch + licensing to traditional TV channels and platforms

About Claynosaurz at time of announcement:
- 450+ million views (now 600M+ per later reporting)
- 200 million impressions across digital platforms
- 530,000+ online community subscribers

Industry significance (Mediawan president Julien Borde): "I think it's the very first time a digital collectible brand is expanded into a TV series so it's a milestone, not just for Mediawan Kids & Family but for the industry."

Claynosaurz founders: Nicholas Cabana, Dan Cabral, Daniel Jervis — former VFX artists at Sony Pictures, Animal Logic, and Framestore.

As of April 2026: Series still in production, no premiere date confirmed. (Dead end per April 14 session — don't search for launch date until Q3 2026.)

## Agent Notes

**Why this matters:** This is the Claynosaurz quality-first model's formal entrance into traditional IP licensing. Contrast with Pudgy Penguins: Pudgy went toys → games → animated series through partner channels. Claynosaurz went community shorts → commissioned long-form series. Two different paths to IP institutionalization.

**What surprised me:** The "first time a digital collectible brand is expanded into a TV series" claim. If accurate, this is a genuine first-mover position — establishing that Web3-native IP can cross into traditional entertainment. The precedent value may exceed the revenue.

**What I expected but didn't find:** A premiere date. Still not confirmed as of April 2026. The production pipeline is longer for quality-focused content than for Pudgy's TheSoul Publishing partnership (which launched Spring 2025 — about 1 year after announcement).

**KB connections:**
- Primary: Claynosaurz as quality-first case study in community IP
- Comparison: Pudgy Penguins minimum viable narrative model
- Belief 3: community value concentration — does quality IP path outperform volume IP path?

**Extraction hints:**
- No new claims needed — this updates existing Claynosaurz tracking. Note the still-unlaunched status.
- Context for the natural experiment: Pudgy has animated content (Lil Pudgys, live Spring 2025), games (Pudgy World, live March 2026), and $50M revenue. Claynosaurz series still in production.

**Context:** Variety is top entertainment trade press. Mediawan is a significant European kids/family content company. The "first digital collectible → TV series" framing is their PR — should be fact-checked but is likely accurate for the specific genre.

## Curator Notes

PRIMARY CONNECTION: Claynosaurz tracking in natural experiment vs. Pudgy Penguins
WHY ARCHIVED: Establishes the formal IP licensing milestone and the timeline lag between quality-first production and market
EXTRACTION HINT: This is context/tracking, not a new claim — extractor should update the Claynosaurz tracking notes rather than write a new claim
