---
type: entity
entity_type: person
name: Taylor Swift
domain: entertainment
status: active
tracked_by: clay
created: 2026-03-11
key_metrics:
  trademark_count: "400+ across 16 jurisdictions"
  eras_tour_revenue: "$4.1B"
  tour_vs_recorded_music_ratio: "7x"
---

# Taylor Swift

Taylor Swift is a recording artist whose IP ownership and distribution strategies represent a structural model for creator-owned entertainment economics. Her re-recording of legacy catalog albums (2023-2024) to reclaim master ownership and direct theater distribution deal with AMC (bypassing film studio intermediaries) demonstrate creator capture of value chain layers traditionally controlled by labels and studios.

## Timeline
- **2023-2024** — Re-recorded first six albums to reclaim master recording ownership
- **2023-2024** — Registered 400+ trademarks across 16 jurisdictions for IP protection
- **2023-2024** — Eras Tour generated $4.1B total revenue (2x any prior concert tour; 7x recorded music revenue)
- **2023-2024** — Concert film distributed directly through AMC partnership (57/43 revenue split), bypassing major film studios
- **2025** — WIPO recognized Swift's trademark strategy as model for artist IP protection

## Relationship to KB
- [[direct-theater-distribution-bypasses-studio-intermediaries-when-creators-control-sufficient-audience-scale]] — AMC concert film deal as distribution bypass
- [[re-recordings-as-ip-reclamation-mechanism-refresh-legacy-catalog-control-and-stimulate-streaming-rebuy]] — catalog re-recording strategy
- [[when profits disappear at one layer of a value chain they emerge at an adjacent layer through the conservation of attractive profits]] — profit migration from labels/studios to creator
- [[community-owned-IP-has-structural-advantage-in-human-made-premium-because-provenance-is-inherent-and-legible]] — fan community (Swifties) as distribution and demand mechanism