# Content Authenticity Initiative (CAI)

**Type:** Industry consortium  
**Domain:** Entertainment, AI alignment  
**Status:** Active  
**Founded:** 2019 (Adobe-led)  

## Overview
The Content Authenticity Initiative is an industry consortium driving enterprise adoption of C2PA content credentials for digital provenance and authenticity verification. Led by Adobe, founding members include Apple, BBC, Google, Intel, Microsoft, and Sony.

## Key Activities
- Driving C2PA protocol adoption across platforms and devices
- Partnership with TikTok for AI-generated content labeling (first major social platform)
- Enterprise adoption programs for content credentials

## Timeline
- **2019** — Founded by Adobe with initial industry partners
- **2021** — C2PA protocol launched
- **2025-12** — C2PA 2.3 released, extending provenance to live streaming via CMAF segment signing
- **2026-04** — 6,000+ members and affiliates with live C2PA applications; TikTok partnership announced

## Significance
CAI represents the institutional response to AI-generated content authenticity challenges, coordinating technical standards and platform adoption at scale.