# LTK

**Type:** Company  
**Domain:** Entertainment (Creator Economy)  
**Status:** Active  
**Founded:** [Date unknown]  
**Leadership:** Amber Venz Box (CEO)  

## Overview

LTK is a major creator commerce platform enabling influencer-driven shopping and brand partnerships.

## Timeline

- **2025-12-29** — CEO Amber Venz Box stated '2025 was the year where the algorithm completely took over, so followings stopped mattering entirely' in TechCrunch year-end analysis, marking industry recognition of algorithmic distribution's impact on creator economics

## Strategic Position

LTK operates at the intersection of creator economy and e-commerce, providing infrastructure for creator-driven product discovery and sales.

## Sources

- TechCrunch 2025-12-29: Social media follower counts analysis