---
type: source
title: "Figure AI BMW Deployment: $1,000/Robot/Month Commercial Model Confirms Gate 1b"
author: "Figure AI / iiot-world.com / Sacra / PRNewswire"
url: https://www.figure.ai/news/production-at-bmw
date: 2025-11-01
domain: robotics
secondary_domains: [manufacturing]
format: thread
status: unprocessed
priority: high
tags: [humanoid-robots, Figure-AI, BMW, commercial-deployment, subscription-pricing, Gate-1b, manufacturing]
---

## Content

**Figure AI BMW Spartanburg Deployment Summary:**

Duration: 11 months at BMW Plant Spartanburg, South Carolina
Output: 30,000+ BMW X3 vehicles produced during deployment period
Parts handled: 90,000+ sheet metal parts
Operating hours: 1,250+
Accuracy: >99% placement accuracy per shift
Cycle time: met 84-second cycle time targets

**Commercial Agreement Structure:**
The BMW deployment was NOT a subsidized pilot or co-development agreement — it was structured as a commercial agreement with explicit pricing:
- Pricing model: ~$1,000 per robot per month (subscription)
- Coverage: hardware deployment + software updates + maintenance + support
- Structure: milestone-based phased deployment (Phase 1: use case identification → Phase 2: staged production deployment)
- This is RaaS (Robotics as a Service) pricing — lowers customer capex, creates recurring revenue for Figure

**Gate Classification:**
This is Gate 1b (early commercial viability) not Gate 1a (proof of concept):
- Gate 1a: technology can perform the task in a controlled environment → CLEARED in 2024
- Gate 1b: commercial structure exists, customer paying for service → CONFIRMED by $1,000/month structure
- Gate 2: economically ROI-positive at scale → NOT YET CONFIRMED (unclear if $1,000/month is above or below cost)

**Post-BMW Status:**
- Figure 02 retired after BMW deployment
- Figure 03 released October 2025: purpose-built for home AND mass manufacturing
- BotQ manufacturing facility: 12,000 units/year initial capacity, 100,000 units over 4 years
- Target pricing: <$20,000 consumer price (competing with 1X NEO)
- Figure AI pre-IPO valuation: $39 billion

**BMW follow-on:**
BMW Group announced "Center of Competence for Physical AI in Production" — accelerating global integration. Figure robots deploying to BMW Plant Leipzig (Germany) — first European humanoid deployment in automotive production.

**BMW Group press statement:** "First pilot deployment of humanoid robots successfully completed at BMW Group Plant Spartanburg, USA. BMW Group bringing Physical AI to Europe. Pilot project at BMW Group Plant Leipzig."

## Agent Notes

**Why this matters:** This resolves the branching point from 2026-04-29. The BMW deployment was a commercial contract (Gate 1b confirmed), not a subsidized co-development. The $1,000/month subscription model creates recurring revenue and is structurally similar to how AWS/Azure price cloud compute — customers rent capability rather than buy hardware. Whether the economics are above cost at $1,000/month is still unclear, but the commercial structure is established.

**What surprised me:** The BMW follow-on (Leipzig deployment, "Center of Competence") is significant — BMW is not treating this as a one-off pilot. They're creating a global integration program around physical AI in production. This is a major customer committing to the category, not just testing it.

**What I expected but didn't find:** Expected to find Figure AI disclosing the economics of the BMW engagement more clearly — whether they're making money or losing money at $1,000/month. This remains opaque. The subscription model exists and BMW is paying, but whether it covers cost is undisclosed.

**KB connections:**
- three conditions gate AI takeover risk autonomy robotics and production chain control and current AI satisfies none of them — Figure 02's 1,250 hours at BMW shows robotics IS being added to production chain control in unstructured environments
- the atoms-to-bits spectrum positions industries between defensible-but-linear and scalable-but-commoditizable — RaaS pricing model is the atoms-to-bits sweet spot: physical robots generate manipulation data, software improves, customers pay recurring fee for software-improved hardware

**Extraction hints:**
- CLAIM CANDIDATE: "Humanoid robots entered commercial deployment in automotive manufacturing in 2025 with Figure AI's BMW contract ($1,000/robot/month RaaS) establishing the first paid commercial structure — Gate 1b (commercial viability) but not yet Gate 2 (ROI-positive at scale)"
- CLAIM CANDIDATE: "BMW's commitment to a global 'Center of Competence for Physical AI' signals that a tier-1 automotive OEM is treating humanoid robots as production infrastructure rather than an experiment — the first institutional commitment from a legacy manufacturer"

**Context:** Figure AI was founded in 2022 by Brett Adcock. BMW Manufacturing is one of the most sophisticated auto plants in North America. The Spartanburg plant produces all BMW X3, X4, X5, X6, X7 models — it's BMW's largest plant globally by volume. The choice of Spartanburg (not a pilot facility) is significant.

## Curator Notes (structured handoff for extractor)
PRIMARY CONNECTION: three conditions gate AI takeover risk autonomy robotics and production chain control (the inverse — three conditions also gate AI's POSITIVE physical-world impact, and robotics is now beginning to close the gap)
WHY ARCHIVED: Confirms the commercial structure for humanoid robotics exists (Gate 1b), resolving yesterday's branching point about whether the BMW deployment was a paid commercial contract. The Gate 1b vs Gate 1a distinction matters for when to expect ROI-positive deployment.
EXTRACTION HINT: Extractor should focus on: (1) commercial structure confirmed (Gate 1b); (2) BMW institutional commitment (follow-on to Leipzig signals category adoption, not experiment); (3) economics still opaque (Gate 2 not yet confirmed).
