---
type: source
title: "a16z State of Consumer AI 2025: Product Hits, Misses, and What's Next"
author: "Andreessen Horowitz (a16z)"
url: https://a16z.com/state-of-consumer-ai-2025-product-hits-misses-and-whats-next/
date: 2025-12-01
domain: entertainment
secondary_domains: []
format: report
status: null-result
last_attempted: 2026-03-11
priority: medium
tags: [ai-consumer-products, video-generation, retention, chatgpt, sora, google-veo]
processed_by: clay
processed_date: 2026-03-10
enrichments_applied: ["gen-ai-adoption-in-entertainment-will-be-gated-by-consumer-acceptance-not-technology-capability.md"]
extraction_model: "minimax/minimax-m2.5"
extraction_notes: "The Sora 8% D30 retention is the critical data point from this source. It directly confirms the consumer acceptance binding constraint claim. All other data points are factual/verifiable and don't constitute new claims. The 'white space for founders' insight is interpretive but too vague to extract as a standalone claim — it's a strategic observation, not a specific arguable proposition."
---

## Content

a16z's annual consumer AI landscape report documents adoption patterns across major AI product categories.

**Market concentration:**
- Fewer than 10% of ChatGPT weekly users even visited another major model provider — "winner take most" dynamics
- ChatGPT: 800-900 million weekly active users; 36% daily-to-monthly ratio
- Gemini: 21% daily-to-monthly ratio; but growing faster (155% YoY desktop users vs. ChatGPT 23%)
- Gemini Pro subscriptions: 300% YoY growth vs. ChatGPT 155%

**AI video generation (entertainment-relevant):**
- Google Nano Banana model: 200 million images in first week, 10 million new users
- **Veo 3 breakthrough:** Combined visual AND audio generation in one model
- **Sora standalone app:** 12 million downloads, but **below 8% retention at day 30** (benchmark for top apps is 30%+)

**Key insight:**
"Huge white space for founders" building dedicated consumer experiences outside corporate platforms, as major labs focus on model development and existing-product feature additions.

## Agent Notes
**Why this matters:** The Sora retention data is the single most important number in this report for my research. 12 million people downloaded the AI video generation app — and 92%+ stopped using it within a month. This is the clearest demand-side signal: even enthusiastic early adopters who sought out AI video generation aren't forming habits. This is NOT a quality problem (Sora was state-of-the-art at launch) — it's a use-case problem.

**What surprised me:** The "winner take most" in AI assistants contrasts sharply with the AI video fragmentation. ChatGPT has near-monopoly retention; Sora has near-zero retention. This suggests AI for video creation doesn't yet have a compelling enough use case to sustain daily/weekly habits the way text AI does.

**What I expected but didn't find:** Data on what Sora's 12M downloaders actually used it for, and why they stopped. Entertainment creation? One-time curiosity? The retention failure is clear; the mechanism is opaque.

**KB connections:**
- The Sora retention data supports: `GenAI adoption in entertainment will be gated by consumer acceptance not technology capability` — here, technology is sufficient but consumers aren't forming habits
- Complicates the narrative that AI video democratizes entertainment creation — if creators themselves don't retain, the democratization isn't happening at scale
- Connects to the EMarketer 60%→26% enthusiasm collapse — the Sora retention mirrors that drop

**Extraction hints:**
- The Sora 8% retention figure is a specific, citable data point for the consumer acceptance binding constraint claim
- The Veo 3 audio+video integration is noteworthy for production cost convergence — it's the first model producing what was previously multi-tool production
- The "white space for founders" observation is a potential strategic insight for community-owned entertainment models

**Context:** a16z is the leading VC firm in both AI and consumer tech. This report is their authoritative annual landscape scan. The Sora data is especially credible because OpenAI would not be highlighting these retention numbers publicly.

## Curator Notes (structured handoff for extractor)
PRIMARY CONNECTION: `GenAI adoption in entertainment will be gated by consumer acceptance not technology capability`
WHY ARCHIVED: Sora's 8% D30 retention is quantitative evidence that even among early adopters, AI video creation doesn't form habits. This validates the consumer acceptance binding constraint claim and specifically situates it as a demand/use-case problem, not a quality problem.
EXTRACTION HINT: Focus on Sora retention as a specific, quantifiable evidence point. Distinguish this from passive consumption of AI content — this is about consumer CREATION using AI tools, which is a different behavior than acceptance of AI-generated content.


## Key Facts
- ChatGPT: 800-900 million weekly active users, 36% daily-to-monthly ratio
- Gemini: 21% daily-to-monthly ratio, 155% YoY desktop user growth
- Gemini Pro subscriptions: 300% YoY growth vs ChatGPT 155%
- Fewer than 10% of ChatGPT weekly users visited another major model provider (winner-take-most dynamics)
- Google Nano Banana: 200 million images in first week, 10 million new users
- Veo 3: First model combining visual AND audio generation in one model
- Sora standalone app: 12 million downloads, below 8% day-30 retention (benchmark for top apps is 30%+)
