---
type: source
title: "Claynosaurz-Mediawan Animated Series: 39 Episodes, Community-Involved Production"
author: "Multiple sources (Variety, Kidscreen, Claynosaurz.com)"
url: https://variety.com/2025/tv/news/mediawan-kids-family-nft-brand-claynosaurz-animated-series-1236411731/
date: 2025-06-02
domain: entertainment
secondary_domains: []
format: report
status: unprocessed
priority: medium
tags: [claynosaurz, mediawan, animated-series, community-involvement, production-model]
---

## Content

Mediawan Kids & Family co-production partnership with Claynosaurz for CG-animated series:

**Series details:** 39 episodes × 7 minutes. Target: kids ages 6-12. Characters: Flea, Milo, Bex, Trix — comedic adventures on a mysterious island in Claynotopia.

**Community involvement model:** Team involves community at every stage: sharing storyboards, portions of scripts, and featuring holders' digital collectibles within the series. The engagement goes beyond consultation — community members see their owned assets appear in the show.

**Distribution strategy:** YouTube premiere (creative freedom + direct audience access), then licensing to traditional TV channels and platforms.

**Brand metrics to date:** 450M+ views, 200M+ impressions across digital platforms, 530K+ online community subscribers.

**Founders:** Nicholas Cabana, Dan Cabral, Daniel Jervis — former VFX artists at Sony Pictures, Animal Logic, Framestore.

**Production vision:** "Collaborate with emerging talent from the creator economy and develop original transmedia projects that expand the Claynosaurz universe beyond the screen."

## Agent Notes
**Why this matters:** The community involvement model — storyboards, scripts, featuring collectibles in the show — is a specific implementation of community co-creation that goes beyond tokenized ownership. This is the engagement ladder in action: from holding → viewing → co-creating.
**What surprised me:** YouTube-first distribution for a kids' show co-produced with Mediawan (a major European studio group). This is a hybrid model — community IP + professional production + platform distribution. Not fully community-owned, not fully studio-controlled.
**What I expected but didn't find:** No 2026 production progress update. The partnership was announced June 2025 but no premiere date or production footage referenced. Also no data on whether community involvement actually changes the content (vs cosmetic inclusion of collectibles).
**KB connections:** [[fanchise management is a stack of increasing fan engagement from content extensions through co-creation and co-ownership]] — Claynosaurz climbing from co-ownership to co-creation. [[progressive validation through community building reduces development risk by proving audience demand before production investment]] — 450M views + 530K subscribers = proven demand before the series launches. [[traditional media buyers now seek content with pre-existing community engagement data as risk mitigation]] — Mediawan partnership validates this.
**Extraction hints:** The community co-creation model (sharing storyboards, scripts, featuring collectibles) is a specific implementation worth documenting. The YouTube-first distribution for a major co-production is a strategic choice worth noting.
**Context:** Update to existing Claynosaurz archives. This provides 2025 details on the series development announced at Annecy.

## Curator Notes (structured handoff for extractor)
PRIMARY CONNECTION: [[fanchise management is a stack of increasing fan engagement from content extensions through co-creation and co-ownership]]
WHY ARCHIVED: Specific community co-creation implementation details (storyboards, scripts, collectibles in show) + YouTube-first distribution choice
EXTRACTION HINT: Focus on the SPECIFIC co-creation mechanisms, not just "community involvement." What exactly do holders see/do? Also the distribution strategy (YouTube-first for a major co-production) is counter-intuitive.
