---
type: claim
domain: internet-finance
description: "Small and medium businesses lack RWA tokenization infrastructure while current platforms focus on equities and large financial instruments"
confidence: plausible
source: "Areal DAO, Futardio launch documentation, 2026-03-07"
created: 2026-03-11
---

# Areal targets SMB RWA tokenization as underserved market versus equity and large financial instruments

Areal identifies small and medium business asset tokenization as an underserved market, arguing that current RWA tokenization infrastructure focuses almost entirely on equities and large financial instruments while SMBs—the backbone of the real economy—have no onramp to tokenize real assets and access global liquidity.

The team positions this as a gap between blockchain's promise of financial democratization and current implementation, which primarily replicates traditional finance by putting stocks onchain rather than enabling new use cases.

Their go-to-market strategy targets medium-sized projects with existing user bases, using Areal as turnkey infrastructure for tokenization, yield distribution, liquidity maintenance, and governance. This approach aims to solve the cold-start problem by onboarding projects that bring their own communities, adding both supply (new RWA tokens) and demand (existing audiences) simultaneously. The team claims this reduces customer acquisition costs because partner projects handle their own marketing and redirect users to Areal for deal execution.

## Evidence

- **Market gap claim:** Current RWA platforms focus on equity tokenization and large financial instruments (Areal team observation, not independently verified)
- **Target segment:** Small and medium businesses seeking asset tokenization infrastructure
- **Go-to-market:** B2B partnerships with medium-sized projects that have existing communities
- **Next project in pipeline:** Capsule hotel retreat center on Koh Phangan with ~100 units at $50K/unit, projected 21.15% annual ROI (in preparation, not yet launched)
- **Developer status:** Developer has approached Areal intending to launch within 3 months; first buildings constructed, next phase foundations being prepared

## Limitations

The claim that SMBs are underserved in RWA tokenization is plausible but the market size and actual demand are unproven. No independent market research is cited. The capsule hotel project is in preparation with no live results or investor commitments. The B2B partnership model assumes medium-sized projects will adopt Areal's infrastructure rather than building their own or using competitors. Customer acquisition cost claims are theoretical and based on partner marketing assumptions. The Futardio launch failure ($11,654 raised of $50K target) suggests market skepticism of the business model or team credibility, though this does not directly disprove the SMB market opportunity.

---

Topics:
- [[domains/internet-finance/_map]]
