---
type: decision
entity_type: decision_market
name: "Areal: Futardio ICO Launch"
domain: internet-finance
status: failed
parent_entity: "[[areal]]"
platform: "futardio"
proposer: "Areal Finance team"
proposal_url: "https://www.futard.io/launch/H6xSaDsnq9yUKpoLi3svozYGkRKbfKm4peX98CzDtmqp"
proposal_date: 2026-03-05
resolution_date: 2026-03-08
category: "launch"
summary: "Areal attempted two ICO launches raising $1.4K then $11.7K against $50K targets for an RWA DeFi hub — both failed and refunded"
tracked_by: rio
created: 2026-03-24
---

# Areal: Futardio ICO Launch

## Summary

Areal, a DeFi hub for real-world assets with yield-bearing tokens and futarchy governance, attempted two Futardio ICO launches. The first attempt (March 5, branded as "Areal Finance") attracted only $1,350 against a $50K target (2.7% fill rate). The second attempt (March 7, rebranded as "Areal") improved to $11,654 against the same $50K target (23.3% fill rate). Both launches failed and refunded. Despite having a completed pilot (vehicle tokenization in Dubai with ~26% APY), the project could not attract sufficient capital.

## Market Data

### Launch 1 (Areal Finance)
- **Outcome:** Failed (Refunding)
- **Total Committed:** $1,350
- **Funding Target:** $50,000
- **Fill Rate:** 2.7%
- **Duration:** 2026-03-05 to 2026-03-06

### Launch 2 (Areal)
- **Outcome:** Failed (Refunding)
- **Total Committed:** $11,654
- **Funding Target:** $50,000
- **Fill Rate:** 23.3%
- **Duration:** 2026-03-07 to 2026-03-08

## Significance

Areal's two failed launches are notable for several reasons. First, the project had one of the lowest targets in the v0.7 cohort ($50K) yet still failed twice. Second, there was a completed pilot with real yield (~26% APY from vehicle tokenization in Dubai), suggesting that even demonstrated traction does not guarantee Futardio fundraise success. Third, the 8.6x improvement between launches ($1.4K to $11.7K) after a rebrand and expanded proposal text suggests presentation quality matters — though not enough to clear the threshold. The RWA sector's promise of bridging real-world assets to DeFi did not resonate with Futardio's participant base at this scale.

## Relationship to KB

- [[areal]] — parent entity
- [[metadao]] — ICO platform

## Full Proposal Text

### Launch 1

*Source: futard.io, launched 2026-03-05*

# AREAL Finance

### The RWA DeFi Hub — Real Yield, Real Ownership, Real Governance

> One protocol to unify real-world asset liquidity, distribute real yield, and govern capital through prediction markets — not politics.

---

## Round: Pre-Seed

**Stage:** Proven concept with a completed pilot — tokenization of a vehicle in Dubai.
Now focused on shipping the product, executing the second RWA pilot, and integrating the legal structure for token issuance.

**Hard Cap:** $50,000
**Runway:** 6–8 months at current burn rate — sufficient to deliver MVP, tokenize the first assets, and begin the next fundraising round.

---

## The Problem

The RWA sector is broken in three fundamental ways:

**Fragmented Liquidity** — Every RWA protocol issues separate tokens per asset, creating dozens of isolated micro-liquidity pools. Capital is trapped. Price discovery fails. Yield stays siloed.

**Opaque Yield** — Revenue flows are managed off-chain with no visibility for token holders. There's no standardized system — just trust assumptions where verification should be.

**Broken Governance** — Decisions are driven by whoever is loudest, not whoever is most informed. Voter apathy, governance capture, and narrative-driven capital allocation erode long-term value.

---

## The Solution

AREAL is a **full-stack on-chain protocol** that solves all three — through one unified system:

| Pillar | What It Does |
|---|---|
| **RWT (Real World Token)** | Aggregates yield from all RWA projects into a single, appreciating token — eliminating liquidity fragmentation |
| **Native DEX** | Purpose-built exchange that passes embedded yield to LPs — not just swap fees |
| **Futarchy Governance** | Replaces voting with prediction markets — decisions are evaluated by expected economic outcomes, not popularity |

---

## Target Market

**Primary Users:**
- **Crypto-native investors** seeking stable, real yield without active trading
- **Freelancers & digital nomads** looking for compounding income from real economic activity
- **AI agents** — AREAL's architecture is designed from day one for autonomous portfolio management

**Competitive Edge:**
- **Only protocol** that unifies RWA liquidity into a single appreciating token
- **Only protocol** using futarchy for RWA governance — decisions backed by economic stakes, not votes
- **No staking required** — hold tokens, earn yield every second, claim anytime
- **Yield pass-through DEX** — LPs earn swap fees + embedded token yield + protocol incentives

---

## Use of Funds — $50,000

### Allocation Breakdown

| Category | Allocation | Amount | Purpose |
|---|---|---|---|
| **Balance Treasuries** | 80% | $40,000 | DAO treasury reserves backing RWT value and protocol operations |
| **Protocol Liquidity** | 20% | $10,000 | Initial DEX liquidity for ARL |

### Spending & Governance

Current spending is focused exclusively on **smart contract development and deployment**. The team operates in bootstrapping mode — no overhead, no office, no excess.

Detailed spending limits and budget allocation will be formalized through a **DAO governance proposal** once the futarchy framework is live. Until then, all capital is directed at three priorities: ship the product, execute the second RWA pilot, integrate the legal layer.

This capitalization is sufficient to reach the next milestone. After delivering the full product with DEX, RWT-Wallet, and tokenizing the first assets, the project will be positioned to raise a **seed round** for further growth.

---

## Current Traction

- **Completed pilot:** Vehicle tokenization in Dubai — full cycle from asset registration to token issuance
- **Protocol design:** Architecture, tokenomics, and governance model fully documented
- **Pre-seed:** Raising $50,000 to launch the full product and tokenize first assets

---

## Roadmap

### Now → Q2 2026 — Full Product Launch
- ARL token launch
- Full product: RWT Engine, Platform
- Legal structure for DAO Ownership Companies
- Yield distribution system

### Q3–Q4 2026 — Growth & Legalization
- Additional RWA projects onboarded
- Full legal framework for multi-jurisdiction token issuance
- Native DEX with concentrated liquidity pools
- Futarchy governance framework
- Treasury active management

### 2027 — Scale
- RWA Launchpad — turnkey infrastructure for new projects
- AI agent integration for vault & LP operations
- Cross-chain expansion

---

## Links

| | |
|---|---|
| **Website** | areal.finance |
| **Documentation** | docs.areal.finance |
| **X (Twitter)** | @arealprotocol |
| **GitHub** | github.com/arealfinance |

### Launch 2

*Source: futard.io, launched 2026-03-07*

# Areal DAO

### The RWA DeFi Hub — Real Yield, Real Ownership, Real Governance

> One protocol to unify real-world asset liquidity, distribute real yield, and govern capital through prediction markets — not politics.

---

## Project Description

Areal is a full-stack on-chain protocol that solves the core problems of the RWA sector: fragmented liquidity, opaque governance, and lack of infrastructure for small and medium businesses.

We provide a purpose-built platform for RWA token creation, liquidity provisioning, and community-governed yield distribution — replacing opaque committee decisions with futarchy governance, where outcomes are evaluated by economic stakes, not opinions.

**Stage:** Proven concept with a completed pilot — vehicle tokenization in Dubai. Now focused on shipping the product, executing the second RWA pilot, and integrating the legal structure for token issuance.

**Round:** Seed | **Hard Cap:** $50,000 | **Valuation:** $129,000

The team is fully bootstrapped — self-funding all development and operations. Our primary goal is to join MetaDAO, launch futarchy-based governance and voting, and reach sustainability as fast as possible.

---

## The Problem

The RWA market in Web3 is growing fast, but three fundamental issues hold it back:

**Fragmented Liquidity** — Most RWA protocols issue a separate token per asset, creating dozens of isolated micro-pools. Liquidity is scattered, price discovery is unreliable, capital is trapped, and yield stays siloed. Instead of one deep market, the sector is a patchwork of thin, disconnected pools that can't scale.

**Opaque Governance** — Key decisions about asset selection, risk, and fund allocation happen offchain with no visibility for token holders. Misaligned incentives, no standardized frameworks, and trust-dependent models recreate the opacity of traditional finance — with none of the benefits of decentralization.

**Small & Medium Business Left Behind** — Today's RWA tokenization revolves almost entirely around tokenizing equities and large financial instruments. Meanwhile, small and medium businesses — the backbone of the real economy — remain completely underserved. Blockchain's promise of financial democratization enables far more interesting use cases than just putting stocks onchain, yet no infrastructure exists to help SMBs tokenize real assets and access global liquidity.

> As long as liquidity is fragmented, governance is opaque, and SMBs have no onramp — RWA cannot become a mainstream DeFi primitive.

---

## Business Model & Revenue

The core objective is a **positive treasury balance** — continuous inflow into the Areal treasury, with the community deciding via governance whether to distribute yield or accumulate and grow the DAO.

All intellectual property, cash flow logic, and protocol revenue are transferred to the DAO. At this stage, we have built in three primary revenue streams:

### 1. RWT Engine — Index Token Yield

RWT (Real World Token) is an index token that aggregates yield across all project tokens within the Areal ecosystem. The DAO earns from two mechanisms:

- **1% emission fee** — on every RWT mint, 1% goes directly to the DAO treasury
- **5% yield cut** — the DAO receives 5% of all yield generated by assets included in the RWT Engine

### 2. Platform Fees — DEX & Token Issuance

- **0.25% swap fee** on every trade executed on the native DEX
- **~1% emission fee** on RWA project token issuance — monetization is embedded directly into the tokenization process

### 3. Liquidity Provisioning

The DAO treasury actively provides liquidity on the platform, earning LP fees and yield from deployed assets. This turns the treasury from a passive reserve into a productive, revenue-generating engine.

### 4. Reward Distribution Fee

The DAO charges **0.25%** on every yield distribution event from RWA projects to their token holders. This fee is collected automatically in favor of the Areal treasury each time rewards are distributed.

> All key protocol parameters — including fee rates, yield cuts, and distribution rules — can be modified through community proposals via the futarchy governance mechanism upon successful project launch.

> All revenue streams flow into the DAO treasury, driving it toward break-even and sustained growth. The community governs how treasury surplus is allocated — reinvestment, distribution, or accumulation.

**Sustainability Point:** At a treasury capitalization of ~$500,000, the team reaches the break-even point — revenue generated solely from RWA asset yield fully covers operational expenses. This estimate does **not** account for additional revenue from swap fees, reward distribution fees, and RWT minting commissions, which further accelerate the path to sustainability.

---

## Market & Differentiation

### B2C — Target Users

- **Freelancers & digital nomads** earning income in crypto who want a passive, compounding yield source backed by real economic activity — not speculation
- **Crypto-natives & degens** looking for liquidity placement opportunities and additional yield through LP positions on our native DEX
- **AI agents** — Areal's architecture is designed from day one as infrastructure for the agentic economy, enabling autonomous portfolio management and yield optimization

### B2B — Target Clients

- **Medium-size projects** with an existing user base seeking a platform to tokenize and list their RWA assets — Areal provides turnkey infrastructure to tokenize, distribute yield, maintain liquidity, and manage governance without building a protocol from scratch

### Go-to-Market: Solving the Chicken-and-Egg Problem

At launch, Areal operates as a **platform for RWA token creation and liquidity provisioning**. Instead of building our own user base from scratch, we onboard medium-sized projects that already have communities and customers. These projects use Areal as their tokenization and listing venue — bringing their users onto the platform organically. Each new project adds both supply (new RWA tokens) and demand (their existing audience), solving the cold-start problem from day one.

This approach drastically reduces customer acquisition costs — partner projects handle their own marketing and redirect their paying audience to Areal for deal execution. We don't compete for users in open market; instead, we acquire them through B2B partnerships at near-zero marginal cost.

### Competitive Edge

- **Only protocol** that unifies RWA liquidity into a single deep market
- **Only protocol** using futarchy for RWA governance — decisions backed by economic stakes, not votes
- **No staking required** — hold tokens, earn yield every second, claim anytime
- **Treasury-first model** — all protocol revenue grows the treasury, not team pockets

---

## Use of Funds

**Hard Cap:** $50,000

| Category | Allocation | Amount | Purpose |
|---|---|---|---|
| **DAO Treasury** | 80% | $40,000 | Treasury reserves backing protocol value, operations, and participation in RWA projects — accumulating RWA tokens for continuous yield generation |
| **Protocol Liquidity** | 20% | $10,000 | Initial DEX liquidity for ARL and project token pairs |

Current spending is focused on **smart contract development and deployment**. The team operates in bootstrapping mode — no overhead, no office, no excess.

Detailed budget allocation will be formalized through a **DAO governance proposal** once the futarchy framework is live. This capitalization is sufficient to reach the next milestone.

---

## Roadmap & Milestones

### Now — Q2 2026: Product Launch
- ARL token launch
- RWA Engine — smart contract deployment on mainnet and adaptation for Areal DAO implementation via futarchy
- Treasury launch and legalization
- First RWA asset tokenization on Areal legal structure

### Q3–Q4 2026: Growth & Legal Framework
- Additional RWA projects onboarded
- Full legal framework for multi-jurisdiction token issuance
- Native DEX with concentrated liquidity pools
- Futarchy governance framework live
- Treasury active management

### 2027: Scale
- RWA Launchpad — turnkey infrastructure for new projects
- AI agent integration for vault & LP operations
- Cross-chain expansion

---

## Current Traction

**Pilot Asset — Vehicle Tokenization in Dubai (September 2025)**

- Raised **$25,000** from **120 participants** who opted in to co-invest in a pilot RWA asset
- Purchased a **2023 Mini Cooper** for **$23,500** + **$1,500** insurance, with an estimated depreciation of ~6% per year
- Signed an **investment contract with a mandatory buyback** by the asset provider after 3 years
- Leased the vehicle to a **carsharing partner**: 60% of net revenue goes to the reward fund for distribution to participants, 40% retained by the carsharing operator for operational expenses
- Average APY on the asset since launch: **~26%**

> Past performance does not guarantee future results. Geopolitical risks, business seasonality, and market conditions may impact future yield.

**Next Project — Capsule Retreat Center on Koh Phangan, Thailand**

- **Asset:** Capsule hotel retreat center with up to **100 capsule units**
- **Cost per capsule:** ~$50,000 (including build-out, setup, and land lease)
- **Land lease:** $150/month per unit
- **Expected annual revenue per capsule:** ~$10,575
- **Projected ROI:** ~21.15% per year

The developer behind this project has approached Areal with the intent to **launch on our platform within the next 3 months**. First buildings are already constructed, and foundations for the next phase are being prepared. The developer is ready to actively raise investment through Areal — making this a strong early B2B case for the platform.

> This project is currently in preparation and has not yet launched. Projected figures are based on the business model and local market analysis — actual results may vary.

**Protocol Development**

- Protocol architecture, tokenomics, and governance model fully documented
- Documentation site live at docs.areal.finance

---

## Links

| | |
|---|---|
| **Website** | areal.finance |
| **Docs** | docs.areal.finance |
| **X** | @areal_finance |
| **GitHub** | github.com/arealfinance |

---

*Areal DAO — Real Yield. Real Ownership. Real Governance.*
