---
type: claim
domain: entertainment
confidence: high
description: Creator-owned streaming uses a dual-platform strategy with a free tier for acquisition and an owned platform for monetization.
created: 2023-10-01
processed_date: 2023-10-02
source: [[2024-08-01-variety-indie-streaming-dropout-nebula-critical-role]]
---

Creator-owned streaming services employ a dual-platform strategy, utilizing a free tier to attract new users and an owned platform for monetization. This approach allows creators to build a dedicated audience while maintaining control over revenue streams.

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