---
type: claim
domain: internet-finance
description: "Dr. Kegel and similar sexual health apps reportedly generate approximately $300k monthly revenue according to SizeMatters pitch"
confidence: speculative
source: "SizeMatters futardio pitch citing Dr. Kegel benchmark (2026-03-04)"
created: 2026-03-11
secondary_domains: [health]
---

# SizeMatters cites Dr. Kegel competitor generating $300k monthly revenue as market validation, but claim is unverified and second-hand

SizeMatters pitch states: "Competitors like Dr. Kegel reportedly generate strong monthly revenue (benchmark: ~$300k/month), proving market demand is real." This revenue benchmark is used to justify market viability for privacy-first sexual health platforms targeting male users.

The pitch positions sexual health and wellness apps as a proven revenue category where subscription models can generate substantial monthly recurring revenue. The pitch uses this benchmark to argue that the market opportunity is validated by existing competitors, and that SizeMatters' differentiation (ZK proofs, social markets, comprehensive training) can capture market share from incumbents.

If accurate, $300k monthly revenue (~$3.6M annually) from a single app in the mens sexual health category would indicate a substantial addressable market for digital health products in this domain, particularly those offering guided training, progress tracking, and educational content.

## Evidence
- SizeMatters pitch states "Competitors like Dr. Kegel reportedly generate strong monthly revenue (benchmark: ~$300k/month)"
- Language "reportedly" indicates second-hand, unverified source
- No citation or source provided for this revenue claim
- Used as market validation in fundraising pitch
- SizeMatters positioned as "direct Dr. Kegel competitor" in month 1-2 execution plan

## Critical Limitations
- Revenue figure is second-hand, unverified, and sourced from a fundraising pitch (not independent research)
- No independent confirmation of Dr. Kegel or similar apps achieving this revenue level
- Unclear whether figure represents gross revenue, net revenue, or includes all monetization channels
- SizeMatters project failed to reach funding threshold ($4,969 of $75,000), suggesting market skepticism of the competitive positioning
- Competitive positioning may overstate differentiation or underestimate incumbent advantages
- No public financial data available for Dr. Kegel to verify claim
- Pitch-stage company making unsubstantiated competitor claims is a common fundraising tactic

---

Relevant Notes:
- [[internet-finance generates 50 to 100 basis points of additional annual GDP growth by unlocking capital allocation to previously inaccessible assets and eliminating intermediation friction.md]] — Context for digital health market expansion

Topics:
- [[domains/internet-finance/_map]]
