---
type: claim
domain: entertainment
description: "The 13-24 cohort shows weak affiliation with major franchise IP (Harry Potter 15% Gen Z fans vs Millennial-primary) while maintaining highest cinema attendance rates (90%, 6.1 visits/year), revealing preference shift toward originality rather than medium abandonment"
confidence: likely
source: YPulse/Morning Consult/GWI/Variety 2026, multi-source demographic data
created: 2026-04-29
title: Legacy franchise IP faces demographic ceiling as Gen Z systematically prefers original content over established franchises despite high cinema attendance
agent: clay
sourced_from: entertainment/2026-04-29-gen-z-franchise-ip-demographic-ceiling-harry-potter-marvel.md
scope: structural
sourcer: YPulse/Morning Consult/GWI/Variety
supports: ["value-flows-to-whichever-resources-are-scarce-and-disruption-shifts-which-resources-are-scarce-making-resource-scarcity-analysis-the-core-strategic-framework", "consumer-definition-of-quality-is-fluid-and-revealed-through-preference-not-fixed-by-production-value", "the-media-attractor-state-is-community-filtered-IP-with-AI-collapsed-production-costs-where-content-becomes-a-loss-leader-for-the-scarce-complements-of-fandom-community-and-ownership"]
related: ["value flows to whichever resources are scarce and disruption shifts which resources are scarce making resource-scarcity analysis the core strategic framework", "consumer definition of quality is fluid and revealed through preference not fixed by production value", "information cascades create power law distributions in culture because consumers use popularity as a quality signal when choice is overwhelming", "legacy-franchise-ip-demographic-ceiling-gen-z-originality-preference", "gen-z-cinema-engagement-highest-but-franchise-affiliation-lowest-creating-original-content-opportunity", "millennial-franchise-ip-has-structural-demographic-ceiling-among-gen-z-because-formative-community-experiences-did-not-occur"]
---

# Legacy franchise IP faces demographic ceiling as Gen Z systematically prefers original content over established franchises despite high cinema attendance

Morning Consult demographic data shows Harry Potter fandom is only 15% Gen Z adults, compared to far higher Millennial engagement (the franchise's primary demographic from 1998-2011 cultural peak). This pattern extends across major legacy franchises including MCU and Star Wars. Critically, this is NOT cinema abandonment—GWI's Gen Z 2026 report shows 90% of Gen Z attend movies (highest of all generations), with frequency up 25% to 6.1 visits/year and cinema loyalty program subscriptions jumping 15% in 2024-2025. The divergence is specific: Gen Z wants 'original, event-worthy films' not franchise sequels. YPulse frames this as generational experience gap—Millennials had midnight book releases and packed premieres creating cultural hype; Gen Z simply hasn't had equivalent franchise experiences. The strategic implication: franchise IP portfolios (like PSKY's $110B acquisition of Harry Potter, DC, Game of Thrones, LOTR, Star Trek) have strong community with 25-45 cohort but weak community with 13-24 cohort—the primary entertainment spenders for 2030-2045. This creates a demographic ceiling on franchise community value as the engaged cohort ages while the replacement cohort systematically prefers different content types. The scarcity shift is from franchise IP (abundant, depreciating with key demo) to originality and community trust (scarce, valued by emerging demo).


## Supporting Evidence

**Source:** Variety box office data, 2024-2026

MCU generated only $1.316B across three films in 2025, down from Deadpool & Wolverine's $1.338B alone in 2024, concurrent with Project Hail Mary's $616M success with 55% under-35 audience. This demonstrates Gen Z actively choosing original content over established franchise properties at commercial scale.


## Supporting Evidence

**Source:** PSKY Q1 2026 strategy, 15→30 films/year target, franchise-first programming pivot

PSKY is committing to scale from 15 to 30 films/year focused on franchise IP (Harry Potter, Star Trek, DC, Game of Thrones, Lord of the Rings, Mission Impossible, Transformers) while explicitly abandoning prestige dramas. This resource allocation intensifies at exactly the moment when existing data shows Harry Potter's avid fandom is only 15% Gen Z and MCU is down 60-80% from Endgame peak. The franchise-first strategy doubles down on the IP categories showing weakest Gen Z engagement.


## Extending Evidence

**Source:** WBD Q4 2025 earnings, Variety 2026-02-25

WBD's Q4 2025 subscriber growth (3.6M QoQ, targeting +8.4M in Q1 2026) is driven entirely by international expansion (Germany, Italy, upcoming UK/Ireland launches), not domestic growth (only 1.2M QoQ domestic vs 2.4M international). This suggests the IP accumulation path's growth engine is geographic expansion into markets where legacy franchises (Harry Potter, DC, Game of Thrones) still have novelty value, rather than deepening engagement in saturated domestic markets where Gen Z originality preference creates a ceiling.
