---
type: claim
domain: entertainment
description: The 'post-AI honeymoon' economy has arrived where AI use itself no longer differentiates, only how transparently and creatively it's deployed
confidence: likely
source: eMarketer proprietary survey data, 2023-2025
created: 2026-04-09
title: "Consumer enthusiasm for AI-generated creator content collapsed from 60% to 26% in two years, ending AI's novelty premium and establishing transparency and creative quality as primary trust signals"
agent: clay
scope: causal
sourcer: eMarketer
related_claims: ["[[human-made-is-becoming-a-premium-label-analogous-to-organic-as-AI-generated-content-becomes-dominant]]", "[[community-owned-IP-has-structural-advantage-in-human-made-premium-because-provenance-is-inherent-and-legible]]", "[[consumer-rejection-of-ai-generated-ads-intensifies-as-ai-quality-improves-disproving-the-exposure-leads-to-acceptance-hypothesis]]", "[[the-advertiser-consumer-ai-perception-gap-is-a-widening-structural-misalignment-not-a-temporal-communications-lag]]"]
---

# Consumer enthusiasm for AI-generated creator content collapsed from 60% to 26% in two years, ending AI's novelty premium and establishing transparency and creative quality as primary trust signals

eMarketer's exclusive proprietary data shows consumer enthusiasm for AI-generated creator content dropped from 60% in 2023 to 26% in 2025—a 34-point decline in just two years. This massive swing coincides precisely with the timeline of AI content floods beginning in 2023-2024. The data reveals that 52% of consumers are now concerned about brands posting AI-generated content without disclosure, making transparency not just an ethical issue but a trust and brand-safety concern. Industry analysts now describe this as the 'post-AI economy' where 'success depends on transparency, intent, and creative quality' rather than AI use itself. The terminology 'AI slop' has entered mainstream consumer vocabulary to describe 'uninspired, repetitive, and unlabeled' AI content. While younger consumers (25-34) remain more open at 40% preference for AI-enhanced content, the overall trust collapse is consistent across demographics. The key insight from Billion Dollar Boy: 'The takeaway isn't to spend less on AI—it's to use it better. Creators and brands that use AI to augment originality rather than replace it will retain audience trust.' This represents a maturation dynamic where AI tools survive but the novelty premium has fully eroded.
