---
type: source
title: "Futardio: Fund Dean’s List DAO Website Redesign"
author: "futard.io"
url: "https://www.futard.io/proposal/5V5MFN69yB2w82QWcWXyW84L3x881w5TanLpLnKAKyK4"
date: 2024-12-30
domain: internet-finance
format: data
status: processed
tags: [futardio, metadao, futarchy, solana, governance]
event_type: proposal
derived_items:
  - "decisions/internet-finance/deans-list-fund-website-redesign.md"
---

## Proposal Details
- Project: IslandDAO
- Proposal: Fund Dean’s List DAO Website Redesign
- Status: Passed
- Created: 2024-12-30
- URL: https://www.futard.io/proposal/5V5MFN69yB2w82QWcWXyW84L3x881w5TanLpLnKAKyK4
- Description: Proposal to redesign the DeansListDAO website with a total budget of $3,500.
- Categories: {'category': 'Dao'}
- Discussion: https://discord.gg/7kmA63QyEg

## Summary

### 🎯 Key Points  
The proposal seeks to redesign the DeansListDAO website with a budget of $3,500 to enhance user engagement, clarify the DAO's mission, and create a more intuitive platform for potential members and clients.

### 📊 Impact Analysis  
#### 👥 Stakeholder Impact  
Improved website functionality and clarity will benefit potential members and clients by facilitating better understanding and engagement with the DAO.

#### 📈 Upside Potential  
The redesign is projected to increase website engagement by 50%, potentially leading to a 30%-50% growth in inbound contract opportunities and an increase in annual revenue.

#### 📉 Risk Factors  
Failure to approve the proposal may result in continued poor communication of the DAO's mission, limiting growth and visibility in the competitive landscape.

## Content

## Summary

Proposal to redesign the DeansListDAO website with a total budget of $3,500, aimed at improving user engagement, clarifying the DAO's mission, and creating a more intuitive platform for potential members and clients.

_The current redesign is already live at https://deanslist.services/, so at the defeat of this proposal, further discussion will be brought via DAO discussion._

_Upon approval there is no need for further discussion as such as already happen beforehand._

## Rationale

The old website failed to effectively:

- Communicate the core purpose of DeansListDAO
- Provide a clear onboarding path for potential members
- Showcase the DAO's services and achievements
- Integrate regional network states (Nigeria and Brazil)

The current website addresses these critical pain points by:

- Creating an intuitive and responsive design
- Highlighting the DAO's unique value proposition
- Streamlining the user journey from first contact to engagement

## Implementation Details

### Budget Breakdown

- Total Budget: $3,500 (2,800.00 USDC + 700.00 DEAN)
- Allocation:
    1. Dean’s List Nigeria Network State Multi-Sig (100%)
    *36t37e9YsvSav4qoHwiLR53apSqpxnPYvenrJ4uxQeFE*

### Vesting Schedule

- 80% ($2,800) paid upon proposal execution via a [Realms](https://app.realms.today/realms) transfer instruction.
- 20% ($700) paid every every month through a grant instruction via [Realms](https://app.realms.today/realms) to the multi-sig above mentioned over a year.
    
    ![image (4).png](https://img.notionusercontent.com/s3/prod-files-secure%2Fc7b79f46-7e94-4d8e-af20-da4d8b6f1979%2F1fa3dc46-1e16-4c4d-b279-c63beb8e6de7%2Fimage_(4).png/size/w=1360?exp=1735686169&sig=RHMkeArYdy7TMfZmZU6iiOfDj5yrN0r-c8nSdcnPlME)
    
    ![image (5).png](https://deanslistdao.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fc7b79f46-7e94-4d8e-af20-da4d8b6f1979%2Fb6008087-766f-4c64-9def-33a1d94b1382%2Fimage_(5).png?table=block&id=16ae0e34-e8f4-802b-a9f5-d9b128962ddb&spaceId=c7b79f46-7e94-4d8e-af20-da4d8b6f1979&width=1360&userId=&cache=v2)
    

### Technical Specifications

- Open-source implementation
- Responsive design for desktop and mobile
- Integrated sections:
    - Hero section with clear CTA
    - Services showcase
    - Pricing information
    - Regional network states
    - Testimonials
    - Events overview
    - About Us section with key metrics

## Benefits

- Improved user understanding of DeansListDAO
- Simplified onboarding process
- Enhanced visual representation of community achievements
- Unified platform for regional network states
- Clear communication of services and value proposition

## Assumptions

- 50% increase in website engagement
- 30% reduction in onboarding friction
- Improved clarity of DAO's mission and services
- Increased visibility of regional network states
- Better conversion of visitors to active community members

## Valuation Growth Impact

### Current Metrics

- **Treasury**: $115,000 (in various assets)
- **Revenue Model**: Dean’s List DAO earns revenue by completing contracts in the Solana ecosystem, retaining a 5% tax on the revenue generated by its members.

### Growth Scenarios Post-Redesign

1. **Increased Visibility Leading to More Contracts**
    - A 50% increase in website engagement is expected to translate into greater visibility, leading to 30%-50% growth in inbound contract opportunities.
    - Improved clarity of the DAO's mission and services will attract new clients and larger contracts.
        
        ![image.png](https://deanslistdao.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fc7b79f46-7e94-4d8e-af20-da4d8b6f1979%2F7a9daf90-f00d-4cef-8e95-73c70f7eefa0%2Fimage.png?table=block&id=16ae0e34-e8f4-80d7-a82b-c439d45b0ad5&spaceId=c7b79f46-7e94-4d8e-af20-da4d8b6f1979&width=1300&userId=&cache=v2)
        
2. **Revenue Growth from Contracts**
    - Current annual revenue from contracts: $150,000
    - Growth in contracts due to improved visibility: +30%-50% (additional $45,000-$75,000 annually)
    - DAO Tax (5% of total revenue): $2,250-$3,750 in additional annual revenue for the treasury.
3. **Improved Contract Margins**
    - A 30% reduction in onboarding friction for potential clients will streamline negotiations, enabling members to focus on higher-value contracts.
    - Enhanced branding and professionalism may justify a 10% average increase in contract size:
        - Example: If the current average contract size is $50,000, a 10% increase adds $5,000 per contract. For 10 contracts annually, this adds $50,000 in total revenue, of which 5% ($2,500) contributes to the DAO treasury.
4. **Valuation Growth from Treasury Expansion**
    - Current treasury: $115,000
    - Projected treasury growth (from tax on contracts): +$4,750 to $6,250
    - Total treasury after one year: $119,750 to $121,250
    - Valuation growth (assuming proportional correlation to treasury size):
        - Current valuation: $450,000
        - Projected valuation: $468,000 to $472,500
        
        ![image (3).png](https://deanslistdao.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fc7b79f46-7e94-4d8e-af20-da4d8b6f1979%2Fa2e2da01-4c24-4532-b95b-b97cbba49f8f%2Fimage_(3).png?table=block&id=16ae0e34-e8f4-8002-80a0-c42f356685e4&spaceId=c7b79f46-7e94-4d8e-af20-da4d8b6f1979&width=1300&userId=&cache=v2)
        
5. **Intangible Value Additions**
    - Increased visibility of regional network states (Nigeria and Brazil) will position the DAO as a global leader in the Solana ecosystem, attracting high-value contracts and partnerships.
    - This visibility could lead to speculative token interest, increasing valuation by an additional 10%-15%.
    - Adjusted projected valuation: $472,500 × 1.15 = $543,375 upper bound.
        
        ![image (1).png](https://deanslistdao.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fc7b79f46-7e94-4d8e-af20-da4d8b6f1979%2F0b5246a7-eb8d-466e-add3-ffbf1fccc579%2Fimage_(1).png?table=block&id=16ae0e34-e8f4-8051-bb95-d41075c85fd8&spaceId=c7b79f46-7e94-4d8e-af20-da4d8b6f1979&width=1300&userId=&cache=v2)
        

## Total Valuation Potential

Dean’s List DAO’s valuation could grow from $450,000 to $468,000-$543,375 within 12 months due to increased contract volume, higher margins, and stronger brand positioning.

## TWAP Calculation

Current MCAP will be -5% of the MCAP at the time of the proposal to account for volatility between the time of the written proposal and the time of on-chain creation.

- For the proposal to pass: Current MCAP + 3% = $475,000.00 + $14,250.00 = $489,250.00
- For the proposal to fail: MCAP must be less than $475,000.00 USDC
    
    ![image (6).png](https://deanslistdao.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fc7b79f46-7e94-4d8e-af20-da4d8b6f1979%2Fef9e3182-3d89-4f5d-a3c3-949a1fb06584%2Fimage_(6).png?table=block&id=16ae0e34-e8f4-8064-a9c5-f8f08ee342ae&spaceId=c7b79f46-7e94-4d8e-af20-da4d8b6f1979&width=1360&userId=&cache=v2)

## Raw Data

- Proposal account: `5V5MFN69yB2w82QWcWXyW84L3x881w5TanLpLnKAKyK4`
- Proposal number: 7
- DAO account: `9TKh2yav4WpSNkFV2cLybrWZETBWZBkQ6WB6qV9Nt9dJ`
- Proposer: `proPaC9tVZEsmgDtNhx15e7nSpoojtPD3H9h4GqSqB2`
- Autocrat version: 0.3
- Completed: 2025-01-03
- Ended: 2025-01-03
