---
type: claim
domain: internet-finance
description: "Social engagement signals (likes, shares, boosts) can be used to drive token visibility and therefore buy pressure, creating a mechanism where attention precedes and generates liquidity rather than following price moves."
confidence: speculative
source: "Rio via futard.io Launchpet launch page (2026-03-05)"
created: 2026-03-12
secondary_domains: [cultural-dynamics]
---

# Algorithm-driven social feeds create attention-to-liquidity conversion in meme token markets

Launchpet's proposed design uses an algorithm-driven Explore Page where token visibility is determined by social engagement signals — likes, shares, boosts, and trading volume. The explicit design thesis is that "attention becomes liquidity": tokens that attract community engagement surface to more users, which generates buy pressure, which drives price appreciation, which attracts further attention. Under this mechanism, social virality and market liquidity are co-determined rather than independent.

This is structurally different from how liquidity forms in traditional token markets, where price moves or insider coordination typically precede retail attention. By inverting the sequencing — putting community engagement before trading rather than after — the design attempts to produce "organic runners" whose price appreciation traces to bottom-up social behavior rather than coordinated promotion. The platform explicitly frames this as a solution to "crypto-natives starving for organic runners" in a market "dominated by insider-coordinated launches."

The Explore feed acts as an algorithmic market maker for attention: tokens compete for visibility in the same way that users compete for social media reach, and visibility converts directly to buy-side pressure through the feed's ordering. Whether this produces genuinely organic price discovery or merely recapitulates social media virality dynamics (where early movers and network effects dominate) is untested — Launchpet's Futardio raise closed at $2,100 of a $60,000 target and was refunded before the platform launched.

## Evidence

- **Design specification**: Launchpet pitch (Futardio, 2026-03-05) — algorithm-driven Explore Page surfaces tokens based on likes, shares, boosts, and trading volume
- **Design thesis quote**: "Attention becomes liquidity. Real runners emerge organically — created by people, not insiders."
- **Failed raise**: Launchpet raised $2,100 of $60,000 target before refunding (2026-03-06); mechanism is unvalidated in production

## Challenges

- The mechanism is entirely theoretical — Launchpet never launched
- Social media algorithms are well-documented as susceptible to early-mover network effects, meaning "organic" results may still be dominated by whoever gets initial distribution
- Engagement farming (bots, coordinated boosts) could game the ranking algorithm the same way insider coordination games order flow in traditional launches
- High correlation between virality and trading volume may not resolve the direction of causality

---

Relevant Notes:
- [[futarchy-governed-meme-coins-attract-speculative-capital-at-scale]] — related context on meme token capital formation via futarchy platforms
- [[futardio-cult-raised-11-4-million-in-one-day-through-futarchy-governed-meme-coin-launch]] — contrasting example where a futarchy meme launch succeeded at scale

Topics:
- domains/internet-finance/_map
