# Pudgy World

**Type:** Browser game / virtual world  
**Parent:** [[pudgy-penguins]]  
**Launch:** March 10, 2026  
**Model:** Free-to-play with hidden blockchain infrastructure  

## Overview

Pudgy World is a free browser game launched by Pudgy Penguins, explicitly positioned as their "Club Penguin moment." The game deliberately downplays crypto elements, treating PENGU token and NFT economy as secondary to gameplay. CoinDesk reviewers described it as "doesn't feel like crypto at all."

## Metrics

- **User Accounts (Jan 2026 preview):** 160,000 created
- **Daily Active Users:** 15,000-25,000 (substantially below targets)
- **Launch Impact:** PENGU token +9%, Pudgy Penguin NFT floor prices increased
- **NFT Trading Volume:** Stable at ~$5M monthly, not growing

## Strategic Positioning

The "Club Penguin moment" framing references the massively popular children's virtual world (2005-2017, peak 750 million accounts). Pudgy World models Club Penguin's approach: virtual world identity as primary hook, blockchain as invisible plumbing.

## Timeline

- **2026-01** — Preview launch: 160K accounts created, 15-25K DAU
- **2026-03-10** — Public launch; CoinDesk review: "doesn't feel like crypto at all"