---
type: source
title: "Mediawan Kids & Family to Turn Viral NFT Brand Claynosaurz Into Animated Series (EXCLUSIVE)"
author: "Variety"
url: https://variety.com/2025/tv/news/mediawan-kids-family-nft-brand-claynosaurz-animated-series-1236411731/
date: 2025-06-01
domain: entertainment
secondary_domains: []
format: article
status: enrichment
priority: high
tags: [claynosaurz, mediawan, animated-series, community-ip, web3-entertainment, narrative-ambition]
processed_by: clay
processed_date: 2026-03-15
enrichments_applied: ["community-co-creation-in-animation-production-includes-storyboard-sharing-script-collaboration-and-collectible-integration-as-specific-mechanisms.md"]
extraction_model: "anthropic/claude-sonnet-4.5"
---

## Content

Mediawan Kids & Family partners with Claynosaurz Inc. to co-produce animated series.

Key details:
- 39 x 7-minute episodes, produced by Method Animation
- Launch on YouTube first, then sell to TV and streaming buyers
- "First time a digital collectible brand is expanded into a TV series"
- Four dinosaur friends on a mysterious island
- Creator Nicholas Cabana developed with artists from Illumination, DreamWorks, Sony, Disney, and Ubisoft
- NFT model allowed them to "monetize early in their development cycle and focus on building characters rather than building long-form content"
- Community described as "co-conspirators who have a real impact on Claynosaurz's future"
- Community input helps shape narrative and content direction
- IMDB listing created (tt37155700)

## Agent Notes
**Why this matters:** Claynosaurz is the test case for whether community-owned IP produces MEANINGFUL storytelling or just brand content. The series format (39 episodes, professional production from DreamWorks/Disney alumni, Mediawan co-production) signals genuine narrative ambition — not glorified toy commercials. The community co-creation model means the audience shapes the story, which COULD produce deeper meaning (community-relevant narratives) or shallower meaning (crowd-pleasing lowest common denominator).
**What surprised me:** The professional caliber of the creative team (Illumination, DreamWorks, Sony, Disney, Ubisoft veterans) paired with community IP ownership. This isn't cheap AI-generated content — it's studio-quality production funded by community economics. The quality ambition is high.
**What I expected but didn't find:** Details on HOW community input shapes the narrative. "Co-conspirators who have a real impact" is vague. The specific mechanism of community → narrative influence determines whether this produces depth or dilution.
**KB connections:** [[progressive validation through community building reduces development risk by proving audience demand before production investment]] — Claynosaurz literally proved audience demand (nearly 1B social views) before production investment. [[traditional media buyers now seek content with pre-existing community engagement data as risk mitigation]] — Mediawan partnership is exactly this.
**Extraction hints:** Evidence for: community-owned IP can attract studio-quality talent and co-production partnerships, suggesting the model doesn't necessarily sacrifice narrative quality for community engagement.
**Context:** Claynosaurz is a Solana NFT collection. Mediawan is a major European media conglomerate. This partnership represents the first Web3→traditional entertainment pipeline reaching production.

## Curator Notes (structured handoff for extractor)
PRIMARY CONNECTION: [[progressive validation through community building reduces development risk by proving audience demand before production investment]]
WHY ARCHIVED: First community-owned IP animated series in production — test case for whether community IP produces meaningful storytelling or brand content
EXTRACTION HINT: The quality signal is the creative team caliber and Mediawan partnership. Community IP attracting studio-quality talent suggests the model doesn't sacrifice narrative ambition.


## Key Facts
- Claynosaurz animated series: 39 episodes x 7 minutes each
- Production by Method Animation
- Distribution strategy: YouTube first, then TV and streaming sales
- Creative team includes artists from Illumination, DreamWorks, Sony, Disney, and Ubisoft
- Claynosaurz has nearly 1B social views pre-production
- IMDB listing created: tt37155700
- Story follows four dinosaur friends on a mysterious island
- Described as 'first time a digital collectible brand is expanded into a TV series'
