# ReelShort

**Type:** Microdrama streaming platform  
**Parent:** Crazy Maple Studio  
**Status:** Active (2026)  
**Category:** Short-form video entertainment

## Overview

ReelShort is the category-leading microdrama platform, offering serialized short-form video narratives with 60-90 second episodes in vertical format optimized for smartphone viewing. The platform pioneered the commercial-scale 'conversion funnel' approach to narrative content, explicitly structuring episodes around engineered cliffhangers rather than traditional story arcs.

## Business Model

- Pay-per-episode and subscription revenue
- Strong conversion rates on cliffhanger episode breaks
- Content in English, Korean, Hindi, Spanish (expanding from Chinese-language origin)

## Market Position

- Category leader in microdramas (2025-2026)
- Competes with FlexTV, DramaBox, MoboReels
- Format originated in China (2018), formally recognized as genre by China's NRTA (2020)

## Timeline

- **2025** — Reached 370M+ downloads and $700M revenue, establishing category leadership in microdramas
- **2026** — Maintained market dominance as global microdrama revenue projected to reach $14B