---
type: decision
entity_type: decision_market
name: "Dean's List: Fund Website Redesign"
domain: internet-finance
status: passed
parent_entity: "[[deans-list]]"
platform: "futardio"
proposer: "Dean's List Nigeria Network State Multi-Sig"
proposal_url: "https://v1.metadao.fi/deans-list/trade/5V5MFN69yB2w82QWcWXyW84L3x881w5TanLpLnKAKyK4"
proposal_date: 2024-12-30
resolution_date: 2025-01-03
category: "treasury"
summary: "$3,500 budget approval for DeansListDAO website redesign to improve user engagement and clarify mission"
key_metrics:
  budget: "$3,500"
  budget_breakdown:
    usdc: "$2,800"
    dean_tokens: "$700"
  payment_structure: "80% upfront, 20% vested monthly over 12 months"
  recipient: "Dean's List Nigeria Network State Multi-Sig (36t37e9YsvSav4qoHwiLR53apSqpxnPYvenrJ4uxQeFE)"
  projected_engagement_increase: "50%"
  projected_contract_growth: "30%-50%"
tracked_by: rio
created: 2026-03-11
source_archive: "inbox/archive/2024-12-30-futardio-proposal-fund-deans-list-dao-website-redesign.md"
---

# Dean's List: Fund Website Redesign

## Summary
Proposal to allocate $3,500 ($2,800 USDC + $700 DEAN tokens) for redesigning the DeansListDAO website. The redesign aimed to improve user engagement by 50%, clarify the DAO's mission, create better onboarding paths, and showcase regional network states (Nigeria and Brazil). Payment structured as 80% upfront with 20% vested monthly over one year to the Nigeria Network State multi-sig.

## Market Data
- **Outcome:** Passed
- **Proposer:** Dean's List Nigeria Network State Multi-Sig
- **Resolution:** 2025-01-03
- **Platform:** Futardio
- **TWAP Threshold:** Pass required MCAP ≥ $489,250 (current $475,000 + 3%)

## Proposal Rationale
The old website failed to communicate DeansListDAO's core purpose, provide clear onboarding, or showcase services and achievements. The redesign addressed these by creating intuitive responsive design, highlighting value proposition, and integrating regional network states.

## Projected Impact
- 50% increase in website engagement
- 30%-50% growth in inbound contract opportunities
- 30% reduction in onboarding friction
- Potential treasury growth from $115,000 to $119,750-$121,250 within 12 months
- Projected valuation increase from $450,000 to $468,000-$543,375

## Significance
Demonstrates futarchy-governed treasury allocation for operational infrastructure with quantified impact projections. The proposal included detailed valuation modeling showing how website improvements could drive contract revenue growth, which flows back to treasury through the DAO's 5% tax on member-generated revenue.

## Relationship to KB
- [[deans-list]] - treasury decision
- [[futardio]] - governance platform
- [[futarchy-markets-can-price-cultural-spending-proposals-by-treating-community-cohesion-and-brand-equity-as-token-price-inputs]] - example of non-financial proposal valuation

## Full Proposal Text

*Source: futard.io, tabled 2024-12-30*

### Summary
Proposal to redesign the DeansListDAO website with a total budget of $3,500 ($2,800 USDC + $700 DEAN), aimed at improving user engagement, clarifying the DAO's mission, and creating a more intuitive platform.

The current redesign is already live at https://deanslist.services/.

### Rationale
The old website failed to effectively communicate the core purpose of DeansListDAO, provide a clear onboarding path, showcase services, or integrate regional network states (Nigeria and Brazil).

### Budget Breakdown
- Total: $3,500
- 80% ($2,800) paid upon proposal execution via Realms transfer
- 20% ($700) paid monthly over a year via Realms grant instruction
- Allocation: Dean's List Nigeria Network State Multi-Sig (100%)

### Benefits
- 50% increase in website engagement
- 30% reduction in onboarding friction
- Improved clarity of DAO's mission and services
- Better conversion of visitors to active community members

### Valuation Growth Impact
- Current Treasury: ~$115,000
- Current annual revenue from contracts: $150,000
- Projected growth from improved visibility: +30-50% contracts
- Current valuation: $450,000 → Projected: $468,000-$543,375

### TWAP Calculation
Current MCAP + 3% = $475,000 + $14,250 = $489,250