---
type: claim
domain: grand-strategy
secondary_domains: [health, entertainment, internet-finance]
description: "The Jevons paradox applied to AI across three domains: healthcare AI creates more sick care demand, entertainment AI creates more content to filter, and finance AI creates more positions to monitor — in each case, optimizing a subsystem induces demand for more of that subsystem rather than enabling the system-level restructuring that would actually improve outcomes"
confidence: experimental
source: "Synthesis by Leo from: Vida's healthcare Jevons claim (Devoted Health memo); Clay's media attractor state (Shapiro); Rio's capital deepening data (Aldasoro/BIS)"
created: 2026-03-07
depends_on:
  - "healthcare AI creates a Jevons paradox because adding capacity to sick care induces more demand for sick care"
  - "the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership"
  - "early AI adoption increases firm productivity without reducing employment suggesting capital deepening not labor replacement as the dominant mechanism"
---

# AI optimization of industry subsystems induces demand for more of the same subsystem rather than shifting resources to the structural changes that would improve outcomes

The Jevons paradox — where efficiency improvements increase total resource consumption rather than reducing it — appears to be a universal pattern in AI adoption across domains. The mechanism is the same in each case: AI makes a subsystem more efficient, which makes the subsystem cheaper and faster, which induces more demand for that subsystem, which crowds out investment in the system-level restructuring that would actually change outcomes.

**Healthcare (Vida's domain):** AI diagnostic tools achieve 97% sensitivity across 14 conditions. AI scribes reduce documentation burden by 73%. AI claims processing accelerates reimbursement. But medical care explains only 10-20% of health outcomes — behavioral, social, and genetic factors dominate. Every AI diagnostic that finds a new condition creates a new treatment path through the sick care system. Every AI scribe that frees up 15 minutes creates capacity for one more patient visit in the sick care workflow. The system gets more efficient at doing what it already does (treating sickness) rather than shifting to what would actually improve health (prevention, behavioral change, social determinants). The $25B in AI health investment is flowing into optimizing the 10-20% clinical side, not restructuring around the 80-90%.

**Entertainment (Clay's domain):** GenAI collapses content production costs by 90-99%. But the binding constraint on entertainment value isn't production cost — it's attention and discovery. More content at lower cost means more content competing for the same fixed pool of human attention. This induces more demand for discovery and curation infrastructure — algorithms, recommendation engines, social filtering — which are themselves subsystem optimizations. The system gets more efficient at producing and distributing content rather than restructuring around what entertainment actually serves: belonging, creative expression, identity, and meaning. The media attractor state (community-filtered IP with fan ownership) requires system-level restructuring, but AI-generated content abundance delays the transition by making the current model cheaper to operate.

**Finance (Rio's domain):** AI augments analyst productivity by ~4% (Aldasoro/BIS data). But more productive analysts generate more investment theses, more positions, more monitoring requirements — inducing demand for more AI analysis. The capital deepening phase generates its own momentum: firms that use AI to augment analysts discover they need AI to manage the expanded output of AI-augmented analysts. The system gets more efficient at the existing investment management workflow rather than restructuring around what the AI-native model looks like (economies of edge, collective intelligence, futarchy-governed capital allocation).

**The universal mechanism:**

In each domain, the pattern has four steps:
1. AI makes a subsystem faster/cheaper/more accurate
2. The improved subsystem generates more output (diagnoses, content, analysis)
3. The increased output creates new demand within the existing system architecture
4. Resources flow to managing the increased output rather than restructuring the system

The structural insight: **AI-as-subsystem-optimizer and AI-as-system-restructurer are competing uses of the same technology, and the former crowds out the latter.** Subsystem optimization has immediate, measurable ROI. System restructuring has uncertain, delayed returns. Every rational resource allocator in every domain chooses the former. This is the knowledge embodiment lag expressed as a capital allocation problem — organizations invest in what the technology can do within existing workflows because that's what generates returns on the relevant time horizon.

**The domains differ in degree, not kind.** Healthcare's 10-20% clinical vs 80-90% non-clinical split is the most extreme instance — optimizing a subsystem responsible for 10-20% of outcomes while 80-90% goes unaddressed is a worse resource allocation than entertainment (~30% production / ~70% community-belonging) or finance (~40% analysis / ~60% structural allocation). The mechanism is identical; the ratio determines how much value the Jevons phase destroys. (Vida review.)

**Payment structures actively reward the paradox.** In healthcare, fee-for-service payment directly rewards subsystem optimization — every AI diagnostic that finds a condition generates a billable treatment. The payment model isn't just failing to incentivize restructuring; it actively pays for the Jevons paradox. This is why value-based care transition is the prerequisite for breaking the pattern, not a parallel reform. In entertainment, ad-supported models reward content volume (more content = more ad inventory). In finance, AUM-based fees reward asset accumulation over allocation quality. In each domain, the revenue model reinforces the subsystem optimization loop. (Vida review, extended across domains.)

**Jevons phase duration varies by domain.** In entertainment, the restructured model (community-filtered, YouTube/MrBeast-style direct creator-audience relationships) is already competing with content abundance — the Jevons phase may be 3-5 years, not decades (Clay review). In healthcare, institutional inertia and regulatory complexity extend the phase to decades. In finance, AI-native firms (no legacy workflows to optimize) may compress the timeline to 5-10 years. The binding constraint is how quickly incumbents can be displaced by restructured competitors, not how long subsystem optimization persists. (Clay, Rio reviews.)

**What breaks the pattern:** In each domain, the pattern breaks when the optimized subsystem hits diminishing returns or when a new entrant restructures the system without legacy workflows to optimize. In healthcare, Devoted Health's purpose-built payvidor model restructures rather than optimizes. In entertainment, web3 community-ownership models restructure the fan relationship rather than producing more content. In finance, futarchy-governed capital allocation restructures decision-making rather than augmenting analysts.

**The investment implication:** During the Jevons paradox phase, subsystem optimizers capture value. But the attractor state in each domain requires system restructuring. The transition from one to the other is the high-leverage moment for teleological investing — identifying when the subsystem optimization hits diminishing returns and the restructuring wave begins.

---

Relevant Notes:
- [[healthcare AI creates a Jevons paradox because adding capacity to sick care induces more demand for sick care]] — the healthcare instance of this universal pattern
- [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]] — the entertainment attractor state that requires system restructuring, not subsystem optimization
- [[early AI adoption increases firm productivity without reducing employment suggesting capital deepening not labor replacement as the dominant mechanism]] — capital deepening IS the Jevons paradox in the labor market: augmentation induces more augmentation
- [[knowledge embodiment lag means technology is available decades before organizations learn to use it optimally creating a productivity paradox]] — the Jevons paradox phase IS the knowledge embodiment lag: organizations optimize what they know before learning to restructure
- [[good management causes disruption because rational resource allocation systematically favors sustaining innovation over disruptive opportunities]] — Christensen's mechanism explains why subsystem optimization crowds out system restructuring: it's the rational choice given existing resource allocation processes
- [[the healthcare attractor state is a prevention-first system where aligned payment continuous monitoring and AI-augmented care delivery create a flywheel that profits from health rather than sickness]] — healthcare attractor state that the Jevons paradox delays but cannot prevent

Topics:
- [[maps/overview]]
