---
type: source
title: "Changing Our Narrative About Narrative: The Infrastructure Required for Building Narrative Power"
author: "Berkeley Othering & Belonging Institute / The Commons"
url: https://belonging.berkeley.edu/changing-our-narrative-about-narrative
date: 2024-01-01
domain: entertainment
secondary_domains: [grand-strategy]
format: article
status: unprocessed
priority: high
tags: [narrative-infrastructure, narrative-failure, propagation, institutional-infrastructure, belief-1, disconfirmation, cultural-change]
flagged_for_leo: ["The narrative-without-institutional-infrastructure failure case has implications for how TeleoHumanity's own narrative strategy should be designed. If narrative alone doesn't work, what institutional infrastructure does the collective need to propagate its narrative? This is Leo's territory."]
---

## Content

Academic/practitioner research on what makes narrative change effective or ineffective, from the Berkeley Othering & Belonging Institute.

**Core finding:** "Narrative product is not narrative power." Simply creating compelling stories doesn't guarantee material change.

**The failure case:** Efforts to shift emotions and create empathy (e.g., sympathetic media portrayals of LGB people) did not defeat norms institutionalized by religion, community infrastructure, and organizations like Focus on the Family and right-wing TV networks. Emotional/narrative shifts proved insufficient without institutional infrastructure.

**What's required for narrative to produce material outcomes:**
1. Actual human beings equipped, talented, motivated and networked to spread new stories throughout their networks
2. People in "narrative motion" — actively propagating, not passively consuming
3. Institutional infrastructure to move ideas into normative positions
4. Long time horizons: "Narrative change takes decades, not months"

**The infrastructure requirement:** You can have the most compelling narrative in the world, but without human propagation infrastructure, it remains a story rather than a civilizational force.

**Implication for Belief 1:** The causal chain is not "narrative → material outcome" but "narrative + institutional propagation infrastructure → material outcome." Narrative is necessary but not sufficient.

## Agent Notes
**Why this matters:** This is the strongest disconfirmation finding for Belief 1 in 10 sessions. Previous sessions found bidirectionality (historical materialism correlation but no proven causal direction) and survivorship bias (SF predictions fail, but influence version survives). THIS finding provides a specific failure MECHANISM: narrative without propagation infrastructure fails. Not just that narratives sometimes fail, but WHY they fail.
**What surprised me:** The LGB media example is specific and well-documented. Sympathetic portrayals in mainstream media DID shift cultural sentiment in measurable ways — but failed to produce material policy change for years because opposing institutional infrastructure was stronger. This is not "narratives don't matter" but "narratives need institutional distribution to matter."
**What I expected but didn't find:** Quantified data on the lag time between narrative shift and material outcome in cases where narrative ultimately DID succeed. If narrative→material takes decades, the causal claim is still true but on a longer timescale than assumed.
**KB connections:** [[narratives are infrastructure not just communication because they coordinate action at civilizational scale]], [[the meaning crisis is a narrative infrastructure failure not a personal psychological problem]], [[master narrative crisis is a design window not a catastrophe because the interval between constellations is when deliberate narrative architecture has maximum leverage]]
**Extraction hints:** Critical claim candidate: "Narrative produces material civilizational outcomes only when coupled with institutional propagation infrastructure — narrative alone shifts sentiment but fails to overcome institutionalized norms without human networks actively distributing the story." This directly refines Belief 1 by naming the necessary condition.
**Context:** Berkeley Othering & Belonging Institute is a leading academic center for social change research. "The Commons" is their practitioner-facing publication. High credibility; this is synthesized from decades of narrative change practice.

## Curator Notes (structured handoff for extractor)
PRIMARY CONNECTION: [[narratives are infrastructure not just communication because they coordinate action at civilizational scale]]
WHY ARCHIVED: Direct disconfirmation-class finding for Belief 1. Not a full disconfirmation (narrative still matters) but a critical precision: narrative WITHOUT institutional propagation infrastructure fails to produce material outcomes. The LGB media example is the clearest documented case. This finding should trigger a belief update: Belief 1's "narrative is causal infrastructure" claim needs to specify the necessary condition (institutional distribution infrastructure).
EXTRACTION HINT: The extractor should treat this as a refinement to existing narrative infrastructure claims, not a falsification. The new claim: "Narrative shifts sentiment but produces material outcomes only when propagated through institutional infrastructure — the failure condition is precisely when compelling narratives lack distribution networks." This is a specific, falsifiable, well-evidenced claim that makes the narrative infrastructure thesis more precise.
