---
type: decision
entity_type: decision_market
name: "SizeMatters: Futardio ICO Launch"
domain: internet-finance
status: failed
parent_entity: "sizematters"
platform: "futardio"
proposer: "SizeMatters team"
proposal_url: "https://www.futard.io/launch/CtynMdGE4CwJuUSoYhRf4powwKwT8bWo5Dq2KiBVEiKm"
proposal_date: 2026-03-04
resolution_date: 2026-03-05
category: "launch"
summary: "SizeMatters raised $5K against $75K target (6.6% fill rate) for a privacy-first sexual health platform — failed and refunded"
tracked_by: rio
created: 2026-03-24
source_archive: "inbox/archive/2026-03-04-futardio-launch-sizematters.md"
---

# SizeMatters: Futardio ICO Launch

## Summary

SizeMatters, a privacy-first sexual health platform combining AI + LiDAR measurements, zero-knowledge proof verification, and social prediction markets, attempted to raise $75K through a Futardio ICO. The project attracted only $4,969 in commitments (6.6% fill rate). The launch failed and all funds were refunded.

## Market Data
- **Outcome:** Failed (Refunding)
- **Total Committed:** $4,969
- **Funding Target:** $75,000
- **Fill Rate:** 6.6%
- **Duration:** 2026-03-04 to 2026-03-05

## Significance

SizeMatters represents one of the more unconventional projects in the Futardio v0.7 cohort, attempting to combine zero-knowledge proofs, computer vision, and social prediction markets in the male sexual health category. The project cited Dr. Kegel (~$300K/month revenue) as a market benchmark, suggesting real demand exists. However, the 6.6% fill rate indicates the Futardio participant base did not find the combination of ZK-verified measurements and social speculation markets compelling enough to fund. This may reflect a mismatch between the project's target market (mainstream wellness consumers) and Futardio's participant profile (crypto-native governance enthusiasts).

## Relationship to KB

- sizematters — parent entity
- [[metadao]] — ICO platform

## Full Proposal Text

*Source: futard.io, launched 2026-03-04*

# Short Description
SizeMatters is a privacy-first sexual health platform that combines AI + LiDAR measurements, zero-knowledge proof verification, and social prediction markets to create trusted progress tracking and the most engaging learning experience in men's wellness.

# Project Description
We are building SizeMatters to become the most trusted and most engaging platform in male sexual health.

## Social & Build Proof
- X @sizemattersfun
- First LiDAR implementation demo

Most products in this category have one of two problems:
1. They are engaging but not trustworthy.
2. They are educational but boring, so users churn quickly.

SizeMatters solves both.

## What Makes SizeMatters Worth Backing
We combine three systems into one product:

1. **ZK-Proof Progress Verification (AI + LiDAR)**
Users can scan with supported phone sensors (LiDAR where available + computer vision models) to extract geometric measurements on-device.
Instead of exposing private media, we generate cryptographic commitments and zero-knowledge proofs that verify claims (for example, progress ranges) without revealing raw images or sensitive details.
We already have a working LiDAR depth-perception implementation and use SOTA YOLO-based detection pipelines to identify and measure objects with high precision.

2. **Speculation-Driven Social Markets**
Traditional prediction markets depend on clear outcomes. We introduce **open-ended social speculation markets** around culture-driven topics (including provocative comparisons that attract attention and discussion).
These markets are designed for engagement and sentiment discovery rather than hard settlement, creating ongoing liquidity and repeat interaction loops.

3. **Full E-Learning + Training Platform**
Beyond measurement and social engagement, we provide structured education and guided programs to improve sexual health: pelvic floor training, stamina modules, confidence-building routines, and progress tracking.

Together, this creates a product users return to daily: learn, train, verify, share, and participate.

## Why This Can Win
Competitors like Dr. Kegel reportedly generate strong monthly revenue (benchmark: ~$300k/month), proving market demand is real.
Our advantage is not being "another exercise app." Our moat is the stack:

1. **Trust Moat:** ZK proofs for private verification.
2. **Engagement Moat:** Social speculation markets and community sharing.
3. **Outcome Moat:** Practical training + measurable progress.

Most competitors only own one layer. We own all three.

## How We Plan to Beat Incumbents
### 1) Positioning: "Trust + Results + Social"
- Dr. Kegel-style apps: focused mostly on routines.
- SizeMatters: routines + proof + culture-layer virality.
- Messaging: "Private by default. Provable progress. Socially alive."

### 2) Product Wedges
- **Wedge A:** Free sexual-health assessment + personalized program.
- **Wedge B:** Progress proof badges (ZK-verified ranges).
- **Wedge C:** Shareable social proof cards and leaderboard mechanics.
- **Wedge D:** Speculation markets that drive daily opens and referrals.

### 3) Distribution Strategy
- Organic clips/content from controversial market topics.
- Creator partnerships in men's health and self-improvement.
- Referral loops tied to proof milestones and market participation.
- Community growth via X and GitHub credibility + transparent build logs.

### 4) Monetization Strategy
- Subscription for premium programs and advanced analytics.
- Paid "pro" verification features and premium proof artifacts.
- Market-related premium access/features (where compliant).
- Enterprise/API path for privacy-preserving verification rails.

### 5) Retention Strategy
- Daily streaks and adaptive training plans.
- Periodic re-scans with proof milestones.
- Social competition and recurring market narratives.
- Personalized learning paths tied to user goals.

## Why Raise $60k Now
This raise is for speed to PMF, not vanity spend.
We need this capital to finish the production app, train and validate our measurement models on a dataset of **4,000+ synthetic genital images** generated from 3D Blender pipelines, and scale from prototype to reliable consumer product.

Planned allocation:
1. **40% Product + Engineering:** ZK pipeline hardening, AI measurement accuracy, app polish.
2. **30% Growth:** creator pilots, content engine, referral campaigns.
3. **20% Compliance + Risk Controls:** policy, moderation, legal review for market mechanics.
4. **10% Operations:** infra, analytics, and experimentation tooling.

## 6-Month Execution Plan
1. **Month 1-2:** Ship and monetize v1 as a direct Dr. Kegel competitor (guided training + assessment + subscription), launch onboarding funnel.
2. **Month 2-3:** Release social speculation markets beta and sharing toolkit.
3. **Month 3-4:** Expand e-learning library and adaptive coaching loops.
4. **Month 4-5:** Expand AI dataset training with 4,000+ Blender-generated samples; optimize model accuracy and trust metrics.
5. **Month 5-6:** Tighten monetization, push retention systems, and scale top channels.

## What Success Looks Like
- Strong day-30 retention driven by training + social loops.
- Clear proof that privacy-preserving verification increases trust and conversion.
- Repeatable acquisition channel from culture-led content and referrals.
- Revenue trajectory that competes directly with top incumbents in this category.

SizeMatters is not just another wellness app.
It is a new category: **provable, private, and socially viral sexual health infrastructure.**
