---
type: entity
entity_type: company
name: "Beast Industries"
domain: entertainment
secondary_domains: [internet-finance]
status: active
founded: "~2020"
founder: "Jimmy Donaldson (MrBeast)"
key_metrics:
  valuation: "$5B (2025 fundraise)"
  revenue_2025: "$899M (projected)"
  revenue_2026: "$1.6B (projected)"
  revenue_2029: "$4.78B (projected)"
  feastables_revenue: "$250M"
  feastables_profit: "$20M+"
  media_loss: "~$80M"
  retail_locations: "30,000+"
tracked_by: clay
created: 2026-03-11
supports:
- Talent-driven creator brands concentrate all brand equity in a single person, creating reputational vulnerability that directly threatens scarce complement revenue streams
reweave_edges:
- Talent-driven creator brands concentrate all brand equity in a single person, creating reputational vulnerability that directly threatens scarce complement revenue streams|supports|2026-05-07
---

# Beast Industries

Beast Industries is MrBeast's (Jimmy Donaldson) integrated media and consumer products company, operating five verticals: software (Viewstats), CPG (Feastables, Lunchly), health/wellness, media (YouTube + Amazon), and video games. The company raised capital at a $5B valuation in 2025, with projected revenue growth from $899M (2025) to $4.78B (2029). The business model treats content as customer acquisition infrastructure rather than primary revenue source, with media projected to represent only 1/5 of total sales by 2026.

## Timeline
- **2025-02-27** — Raised capital at $5B valuation with revenue projections: $899M (2025) → $1.6B (2026) → $4.78B (2029)
- **2025** — Feastables generated $250M revenue with $20M+ profit; media business similar revenue but ~$80M loss
- **2025** — Feastables distributed through 30,000+ retail locations (Walmart, Target, 7-Eleven)

## Relationship to KB
Beast Industries provides enterprise-scale validation of [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]]. The $5B valuation represents market pricing of the integrated content-to-product model, where media operates at a loss to generate zero marginal cost customer acquisition for high-margin CPG products.