# Watch Club

**Type:** Microdrama production and social platform  
**Founded:** 2026  
**Founder:** Henry Soong (former Facebook/Meta product management executive)  
**Backing:** Google Ventures  
**Status:** Active (launched February 2026)

## Overview

Watch Club produces original short-form dramas while embedding social network features directly within the viewing experience. The platform combines microdrama content with fan discussions, reaction videos, and creator Q&As in a single integrated experience.

## Key Differentiators

- Uses SAG and WGA union talent (unlike competitors ReelShort, DramaBox)
- Native social features: fan discussions, reaction videos, creator Q&As
- Community-first architecture designed to enable "fangirl behavior" and fan culture
- Initial focus: young women, dramatic short-form series

## Products

**Return Offer** (February 2026): First original series about tech interns in San Francisco competing for a job offer, released as daily episodes.

## Strategic Thesis

Founder Henry Soong: "What makes TV special is the communities that form around it." The platform explicitly bets that microdramas can outperform pure engagement-optimized competitors (like ReelShort's $1.2B revenue model) by adding community infrastructure layer.

## Timeline

- **2026-02-03** — Launched with Google Ventures backing, releasing first series "Return Offer"