diff --git a/inbox/archive/2025-12-04-cnbc-dealbook-mrbeast-future-of-content.md b/inbox/archive/2025-12-04-cnbc-dealbook-mrbeast-future-of-content.md
index 8ad2ddad..e36cd685 100644
--- a/inbox/archive/2025-12-04-cnbc-dealbook-mrbeast-future-of-content.md
+++ b/inbox/archive/2025-12-04-cnbc-dealbook-mrbeast-future-of-content.md
@@ -7,9 +7,14 @@ date: 2025-12-04
 domain: entertainment
 secondary_domains: [internet-finance]
 format: video-interview
-status: unprocessed
+status: null-result
 priority: high
 tags: [mrbeast, dealbook, content-strategy, creator-economy, beast-industries, ipo]
+processed_by: clay
+processed_date: 2026-03-11
+enrichments_applied: ["the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership.md", "creator and corporate media economies are zero-sum because total media time is stagnant and every marginal hour shifts between them.md", "beast-industries-5b-valuation-prices-content-as-loss-leader-model-at-enterprise-scale.md"]
+extraction_model: "anthropic/claude-sonnet-4.5"
+extraction_notes: "Extracted two new claims about Beast Industries' strategic framing of narrative depth as business mechanism and IPO positioning. Applied three enrichments to existing attractor state, zero-sum competition, and Beast Industries valuation claims. Updated Beast Industries entity timeline. Key insight: DealBook context shows content-as-loss-leader model being pitched to institutional capital as depth-driven growth strategy, dissolving reach-vs-meaning tension through retention → community → complement revenue chain."
 ---
 
 ## Content
@@ -37,3 +42,11 @@ Key points:
 PRIMARY CONNECTION: [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]]
 WHY ARCHIVED: Evidence that content-as-loss-leader at $5B scale explicitly frames narrative depth as growth mechanism — dissolving the reach-vs-meaning tension
 EXTRACTION HINT: Extract the mechanism: depth → retention → community → complement revenue → growth. This is the business case for why content-as-loss-leader enables (rather than degrades) meaningful storytelling.
+
+
+## Key Facts
+- Beast Industries $5B valuation (2025-12-04)
+- Beast Industries revenue projections: $899M (2025), $1.6B (2026), $4.78B (2029) (self-reported)
+- DealBook Summit 2025 audience: institutional investors, Fortune 500 CEOs, financial media
+- Beast Industries structure: software (Viewstats), CPG (Feastables, Lunchly), health & wellness, media (YouTube, streaming), video games
+- Three-pronged strategy: telecommunications, influencer marketing, confections