diff --git a/entities/entertainment/mediawan-kids-family.md b/entities/entertainment/mediawan-kids-family.md
index de4b5febd..afd703db7 100644
--- a/entities/entertainment/mediawan-kids-family.md
+++ b/entities/entertainment/mediawan-kids-family.md
@@ -1,6 +1,6 @@
 # Mediawan Kids & Family
 
-**Type:** Production company (traditional media)
+**Type:** Production company (animation)
 **Parent:** Mediawan Group
 **Focus:** Children's animated content
 
@@ -10,4 +10,8 @@ Mediawan Kids & Family is the children's content division of European media grou
 
 ## Timeline
 
-- **2025-06-02** — Announced co-production deal with Claynosaurz Inc. for 39-episode animated series, marking what the company's president described as 'the very first time a digital collectible brand is expanded into a TV series.' President explicitly cited buyer demand for content with 'pre-existing engagement and data' as rationale for the deal.
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+- **2025-06-02** — Announced co-production deal with Claynosaurz Inc. for 39-episode animated series. Company president stated buyers now seek content with 'pre-existing engagement and data' as risk mitigation, describing the Claynosaurz deal as 'the very first time a digital collectible brand is expanded into a TV series.'
+
+## Strategic Position
+
+First major traditional animation studio to publicly articulate community engagement metrics as greenlight criteria, signaling institutional adoption of community-validated IP as a content category.
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