diff --git a/inbox/archive/2026-03-10-iab-ai-ad-gap-widens.md b/inbox/archive/2026-03-10-iab-ai-ad-gap-widens.md
index 51b65aaf3..fc48846d3 100644
--- a/inbox/archive/2026-03-10-iab-ai-ad-gap-widens.md
+++ b/inbox/archive/2026-03-10-iab-ai-ad-gap-widens.md
@@ -7,9 +7,14 @@ date: 2026-01-01
 domain: entertainment
 secondary_domains: []
 format: report
-status: unprocessed
+status: null-result
 priority: high
 tags: [consumer-acceptance, ai-content, advertiser-perception-gap, gen-z, authenticity]
+processed_by: clay
+processed_date: 2026-03-11
+enrichments_applied: ["GenAI adoption in entertainment will be gated by consumer acceptance not technology capability.md", "human-made-is-becoming-a-premium-label-analogous-to-organic-as-AI-generated-content-becomes-dominant.md", "consumer definition of quality is fluid and revealed through preference not fixed by production value.md", "community-owned-IP-has-structural-advantage-in-human-made-premium-because-provenance-is-inherent-and-legible.md"]
+extraction_model: "anthropic/claude-sonnet-4.5"
+extraction_notes: "High-value extraction. Three new claims extracted focusing on (1) the paradox of rejection intensifying as quality improves, (2) the structural misalignment shown by widening perception gap, and (3) Gen Z as leading indicator of values-based rejection. Four enrichments to existing entertainment claims, all confirmatory or extending. The source provides rare quantitative longitudinal data (2024-2026 comparison) on consumer sentiment, making confidence ratings stronger than typical single-source extractions. Primary connection to consumer acceptance gating claim is strongly confirmed. Gen Z data is particularly significant as potential leading indicator for entertainment industry beyond advertising."
 ---
 
 ## Content
@@ -63,3 +68,12 @@ The IAB AI Ad Gap Widens report documents a substantial and growing perception g
 PRIMARY CONNECTION: `GenAI adoption in entertainment will be gated by consumer acceptance not technology capability`
 WHY ARCHIVED: Provides the strongest quantitative evidence that consumer acceptance is the binding constraint — but in a surprising direction: rejection is intensifying, not eroding, as AI quality improves. The 37-point perception gap between advertisers and consumers is a structural misalignment claim.
 EXTRACTION HINT: Focus on (1) the widening gap as evidence of structural misalignment, (2) the year-over-year negative sentiment increase as evidence that exposure ≠ acceptance, (3) Gen Z data as leading indicator for entertainment industry.
+
+
+## Key Facts
+- 82% of ad executives believe Gen Z/Millennials feel positive about AI ads (IAB 2026)
+- 45% of consumers actually report positive sentiment toward AI ads (IAB 2026)
+- Consumer negative sentiment increased 12 percentage points from 2024 to 2026
+- Neutral consumer sentiment dropped from 34% (2024) to 25% (2026)
+- Gen Z negative sentiment: 39% vs. Millennial 20% (IAB 2026)
+- Advertiser-consumer perception gap widened from 32 points (2024) to 37 points (2026)