diff --git a/inbox/archive/2025-12-04-cnbc-dealbook-mrbeast-future-of-content.md b/inbox/archive/2025-12-04-cnbc-dealbook-mrbeast-future-of-content.md
index 8ad2ddad..ff42d086 100644
--- a/inbox/archive/2025-12-04-cnbc-dealbook-mrbeast-future-of-content.md
+++ b/inbox/archive/2025-12-04-cnbc-dealbook-mrbeast-future-of-content.md
@@ -7,9 +7,14 @@ date: 2025-12-04
 domain: entertainment
 secondary_domains: [internet-finance]
 format: video-interview
-status: unprocessed
+status: null-result
 priority: high
 tags: [mrbeast, dealbook, content-strategy, creator-economy, beast-industries, ipo]
+processed_by: clay
+processed_date: 2026-03-11
+enrichments_applied: ["the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership.md", "creator and corporate media economies are zero-sum because total media time is stagnant and every marginal hour shifts between them.md", "fanchise management is a stack of increasing fan engagement from content extensions through co-creation and co-ownership.md"]
+extraction_model: "anthropic/claude-sonnet-4.5"
+extraction_notes: "Extracted two claims focused on the business mechanism (depth → retention → community → complements) and capital allocation implications (IPO pathway as creator economy competing for institutional capital). Three enrichments to existing attractor state, zero-sum, and fanchise claims. Updated Beast Industries entity timeline. The curator's hint about resolving reach-vs-meaning tension was the key insight: MrBeast's DealBook framing positions depth as the growth mechanism, not a tradeoff against reach."
 ---
 
 ## Content
@@ -37,3 +42,11 @@ Key points:
 PRIMARY CONNECTION: [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]]
 WHY ARCHIVED: Evidence that content-as-loss-leader at $5B scale explicitly frames narrative depth as growth mechanism — dissolving the reach-vs-meaning tension
 EXTRACTION HINT: Extract the mechanism: depth → retention → community → complement revenue → growth. This is the business case for why content-as-loss-leader enables (rather than degrades) meaningful storytelling.
+
+
+## Key Facts
+- Beast Industries three-pronged structure: telecommunications, influencer marketing, confections
+- Beast Industries divisions: software (Viewstats), CPG (Feastables, Lunchly), health & wellness, media (YouTube, streaming), video games
+- Revenue projections (self-reported): $899M (2025), $1.6B (2026), $4.78B (2029)
+- $5B valuation (2025)
+- DealBook Summit audience: institutional investors, Fortune 500 CEOs, financial media