diff --git a/inbox/archive/2026-03-10-iab-ai-ad-gap-widens.md b/inbox/archive/2026-03-10-iab-ai-ad-gap-widens.md
index 51b65aaf3..d80035b93 100644
--- a/inbox/archive/2026-03-10-iab-ai-ad-gap-widens.md
+++ b/inbox/archive/2026-03-10-iab-ai-ad-gap-widens.md
@@ -7,9 +7,14 @@ date: 2026-01-01
 domain: entertainment
 secondary_domains: []
 format: report
-status: unprocessed
+status: null-result
 priority: high
 tags: [consumer-acceptance, ai-content, advertiser-perception-gap, gen-z, authenticity]
+processed_by: clay
+processed_date: 2026-03-11
+enrichments_applied: ["GenAI adoption in entertainment will be gated by consumer acceptance not technology capability.md", "consumer definition of quality is fluid and revealed through preference not fixed by production value.md", "human-made-is-becoming-a-premium-label-analogous-to-organic-as-AI-generated-content-becomes-dominant.md", "social video is already 25 percent of all video consumption and growing because dopamine-optimized formats match generational attention patterns.md"]
+extraction_model: "anthropic/claude-sonnet-4.5"
+extraction_notes: "Extracted three new claims documenting the intensifying consumer rejection of AI ads, the widening advertiser-consumer perception gap, and Gen Z as a leading indicator. Applied four enrichments to existing entertainment claims. This source provides the strongest quantitative evidence to date that consumer acceptance is declining as AI quality improves, directly contradicting the quality threshold hypothesis. The Gen Z data is particularly significant as a leading indicator for entertainment industry AI adoption challenges."
 ---
 
 ## Content
@@ -63,3 +68,12 @@ The IAB AI Ad Gap Widens report documents a substantial and growing perception g
 PRIMARY CONNECTION: `GenAI adoption in entertainment will be gated by consumer acceptance not technology capability`
 WHY ARCHIVED: Provides the strongest quantitative evidence that consumer acceptance is the binding constraint — but in a surprising direction: rejection is intensifying, not eroding, as AI quality improves. The 37-point perception gap between advertisers and consumers is a structural misalignment claim.
 EXTRACTION HINT: Focus on (1) the widening gap as evidence of structural misalignment, (2) the year-over-year negative sentiment increase as evidence that exposure ≠ acceptance, (3) Gen Z data as leading indicator for entertainment industry.
+
+
+## Key Facts
+- 82% of ad executives believe Gen Z/Millennials feel positive about AI ads vs. 45% actual consumer positive sentiment (37-point gap)
+- Consumer negative sentiment toward AI ads increased 12 percentage points from 2024 to 2026
+- Neutral consumer sentiment dropped from 34% to 25% (2024-2026), indicating polarization
+- Gen Z negative sentiment: 39% vs. Millennial 20% (19-point gap, widened from 15 points in 2024)
+- Brand attribute gaps: Forward-thinking (46% execs vs. 22% consumers), Innovative (49% vs. 23%), Manipulative (10% vs. 20%), Unethical (7% vs. 16%)
+- Consumer perception of 'innovative' attribute declined from 30% (2024) to 23% (2026) while advertiser belief increased to 49%