diff --git a/entities/entertainment/beast-industries.md b/entities/entertainment/beast-industries.md
index fef1500c8..3b24ba58e 100644
--- a/entities/entertainment/beast-industries.md
+++ b/entities/entertainment/beast-industries.md
@@ -29,5 +29,7 @@ Beast Industries is MrBeast's (Jimmy Donaldson) integrated media and consumer pr
 - **2025** — Feastables generated $250M revenue with $20M+ profit; media business similar revenue but ~$80M loss
 - **2025** — Feastables distributed through 30,000+ retail locations (Walmart, Target, 7-Eleven)
 
+- **2024** — Media business (YouTube + Amazon Prime) lost $80M while Feastables generated $250M revenue with $20M+ profit; Feastables available in 30,000+ retail locations (Walmart, Target, 7-Eleven) across US, Canada, Mexico
+- **2025-03-10** — Raising capital at $5B valuation; projecting $899M total revenue (2025), $1.6B (2026), $4.78B (2029); Feastables projected $520M (2025) vs $288M media revenue; media projected to be 1/5 of total sales by 2026
 ## Relationship to KB
 Beast Industries provides enterprise-scale validation of [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]]. The $5B valuation represents market pricing of the integrated content-to-product model, where media operates at a loss to generate zero marginal cost customer acquisition for high-margin CPG products.