diff --git a/entities/entertainment/paramount-skydance.md b/entities/entertainment/paramount-skydance.md
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+---
+type: entity
+entity_type: company
+name: Paramount Skydance (PSKY)
+domain: entertainment
+status: active
+founded: 2026
+headquarters: United States
+key_people:
+  - David Ellison (CEO)
+website: 
+tags: [studio, ai-production, merger, streaming]
+---
+
+# Paramount Skydance (PSKY)
+
+## Overview
+
+Paramount Skydance (PSKY) is the merged entity formed from the combination of Paramount Studios and Skydance Media, with Warner Bros. Discovery (WBD) as part of a broader consolidation. Under CEO David Ellison (former tech entrepreneur turned entertainment executive), PSKY is positioning AI at the center of its content production strategy.
+
+## Strategy
+
+**Three Pillars:**
+1. IP dominance — Star Trek, DC, Harry Potter, Mission: Impossible
+2. Technological parity with Netflix — AI-driven production
+3. Financial deleveraging
+
+**AI Implementation:**
+- Scaling Skydance's virtual production AI tools (previously used in Mission: Impossible, Transformers) across all Paramount Studios
+- AI tools applied to script development, casting, and visual effects with "real-time rendering and data-driven creative decisions"
+- David Ellison explicitly "aims to use AI to forecast what viewers want" (IMDb News)
+- $2 billion in annual cost savings by 2026, with a portion reinvested in AI development
+- $6B in cost synergies from WBD merger targeted at "non-labor and non-content areas: technology, cloud, procurement, and facilities"
+
+**Production Scale:**
+- 15 theatrical releases planned for 2026 (from 8 previously)
+- Combined with WBD's 15 = 30 box office releases/year
+- All franchise-concentrated
+
+## Strategic Positioning
+
+PSKY explicitly positions AI as enhancing, not replacing, owned IP value: "generative AI will enhance, rather than erode, the value of owned film and TV intellectual property by lowering production costs and enabling new interactive revenue streams."
+
+This represents the progressive syntheticization path — using AI to reduce costs within existing production workflows rather than pursuing AI-native production from scratch.
+
+## Timeline
+
+- **2026-04-01** — MiDiA Research analysis reveals PSKY placing AI creation at core of production strategy, targeting $2B annual cost savings and technological parity with Netflix through AI-driven workflows
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diff --git a/inbox/queue/2026-04-27-midia-research-paramount-skydance-ai-creation-core.md b/inbox/archive/entertainment/2026-04-27-midia-research-paramount-skydance-ai-creation-core.md
similarity index 97%
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+++ b/inbox/archive/entertainment/2026-04-27-midia-research-paramount-skydance-ai-creation-core.md
@@ -7,9 +7,12 @@ date: 2026-04-01
 domain: entertainment
 secondary_domains: []
 format: article
-status: unprocessed
+status: processed
+processed_by: clay
+processed_date: 2026-04-27
 priority: high
 tags: [paramount-skydance, ai-production, david-ellison, progressive-syntheticization, studio-strategy]
+extraction_model: "anthropic/claude-sonnet-4.5"
 ---
 
 ## Content