extract: shapiro-hollywood-talent-embrace-ai

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---
# 4/23/25, 6:55 PM Why Hollywood Talent Will Embrace Al - by Doug Shapiro
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## 16/17
https://archive.ph/efPY0
https://archive.ph/efPY0
## Key Facts
- U.S.-produced TV premieres declined in 2024 from 2023 levels (Luminate data)
- Production activity in 2024 was still well below 2022 levels despite recovering from 2023 strike lows (ProdPro data)
- Cash content spend for Amazon, Apple, Disney, Fox, NBCU, Netflix, Paramount, and WBD fell $18B in fiscal 2023 and barely recovered in 2024
- Cash content spend has reverted to ~50% of total video revenue after years of elevated spending
- Sports rights costs projected to increase $5B in 2026 due to NBA contracts and Olympics
- 80% of top 100 most streamed titles each quarter are now acquired content (Luminate)
- Suits generated 58 billion minutes on Netflix in 2023, more than 4x The Night Agent (Netflix's top original)
- Among 505 major studio films greenlit for 2022-2026, only 10% were from internal development (David Beaubaire study)
- James Cameron joined Stability AI board
- Russo brothers are building an AI studio
- Pouya Shahbazian launched Staircase Studios to create 30 films over 4 years using AI with human actors/writers at union scale
- James Lamont and Jon Foster will write full-length version of AI-animated short Critterz