diff --git a/inbox/archive/2025-11-15-beetv-openx-race-to-bottom-cpms-premium-content.md b/inbox/archive/2025-11-15-beetv-openx-race-to-bottom-cpms-premium-content.md
index 91abaeae3..210cf2b3a 100644
--- a/inbox/archive/2025-11-15-beetv-openx-race-to-bottom-cpms-premium-content.md
+++ b/inbox/archive/2025-11-15-beetv-openx-race-to-bottom-cpms-premium-content.md
@@ -7,9 +7,14 @@ date: 2025-11-15
 domain: entertainment
 secondary_domains: [internet-finance]
 format: interview
-status: unprocessed
+status: null-result
 priority: medium
 tags: [ad-supported, cpm-race-to-bottom, premium-content, content-quality, revenue-model]
+processed_by: clay
+processed_date: 2025-11-15
+enrichments_applied: ["the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership.md", "streaming churn may be permanently uneconomic because maintenance marketing consumes up to half of average revenue per user.md"]
+extraction_model: "anthropic/claude-sonnet-4.5"
+extraction_notes: "Single source (industry insider perspective) confirming structural dysfunction in ad-supported revenue models. Significant because the admission comes from the advertising infrastructure layer, not content creators. Extracted one new claim (experimental confidence due to single source) and two enrichments to existing attractor state and streaming economics claims. The claim validates the revenue-model-determines-quality thesis but lacks quantified evidence of actual content quality decline."
 ---
 
 ## Content
@@ -36,3 +41,9 @@ Key quotes and data:
 PRIMARY CONNECTION: [[streaming churn may be permanently uneconomic because maintenance marketing consumes up to half of average revenue per user]]
 WHY ARCHIVED: Evidence from the ad ecosystem itself that ad-supported models structurally degrade content quality — supporting the thesis that alternative revenue models (loss-leader, subscription) enable better content
 EXTRACTION HINT: This is EVIDENCE for the revenue-model-determines-quality claim, not a standalone claim. Pair with Dropout and MrBeast sources for the full picture.
+
+
+## Key Facts
+- CTV advertising is a $30B+ market (2025)
+- OpenX is a major programmatic advertising exchange
+- Erika Loberg is Global Head of CTV at OpenX