diff --git a/entities/entertainment/p2p-protocol.md b/entities/entertainment/p2p-protocol.md
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--- a/entities/entertainment/p2p-protocol.md
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@@ -1,37 +1,29 @@
----
-type: entity
-entity_type: protocol
-name: P2P Protocol
-domain: entertainment
-status: active
-founded: ~2023
-headquarters: Unknown
-key_people: []
-website: 
-twitter: "@p2pdotfound"
----
-
 # P2P Protocol
 
+**Type:** Company  
+**Domain:** Entertainment  
+**Status:** Active  
+**Founded:** ~2024  
+**Founder:** Sheldon  
+
 ## Overview
 
-P2P Protocol is a stablecoin-based payment infrastructure enabling local currency to stablecoin conversion across multiple countries. The protocol operates on major real-time payment systems including UPI (India), PIX (Brazil), and QRIS (Indonesia).
+P2P Protocol is a peer-to-peer platform that raised capital through MetaDAO's permissioned launchpad structure. The company attracted attention in July 2025 when its founder placed bets on Polymarket predicting the ICO would reach $6M in commits, creating a conflict of interest controversy.
 
-## Business Model
+## Business Metrics
 
-The protocol uses a "Circles of Trust" model where local operators stake capital, recruit merchants, and earn 0.2% of monthly volume their circle handles. This creates permissionless geographic expansion without requiring centralized team deployment.
+- **Monthly Volume:** $4M (as of July 2025)
+- **Growth Rate:** 27% MoM over 16 months
+- **Revenue:** $550K yearly run rate
+- **Fundraise Target:** $6M in commits
 
-## Products
+## Founder Background
 
-- **Coins.me**: Crypto neo-bank built on P2P Protocol offering USD-denominated stablecoin savings (5-10% yield through Morpho), on/off-ramp, global send/receive, cross-chain bridging, token swaps, and scan-to-pay functionality.
+Sheldon previously built and exited a food delivery business that reached $2M in run rate before being acquired by a large Indian food delivery app.
 
 ## Timeline
 
-- **2023** — Protocol launched, began operations
-- **~2024** — Brazil launch: 45 days, 3 people, $40,000 investment
-- **~2024** — Argentina launch: 30 days, 2 people, $20,000 investment
-- **Early 2026** — Venezuela launch: 15 days, no local team, $400 investment using Circles of Trust model
-- **Early 2026** — Mexico launch: 10 days, $400 investment
-- **2026-03-30** — Announced expansion to 16 countries in pipeline (Colombia, Peru, Costa Rica, Uruguay, Paraguay, Ecuador, Bolivia, Nigeria, Philippines, Thailand, Vietnam, Portugal, Spain, Turkey, Egypt, Kenya) with target of 40 countries within 18 months
-- **2026-03-30** — Announced opensourcing of protocol SDK for third-party integration
-- **2026-03-30** — Operating across 6 countries with team of 25 people spanning 5 nationalities and 7 languages
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+- **2024** — P2P Protocol founded
+- **2025-06** — Founder placed bet on Polymarket that P2P would reach $6M ICO commits
+- **2025-07-11** — Public disclosure of founder's Polymarket position begins circulating
+- **2025-07-13** — [[metadao-p2p-polymarket-conflict]] MetaDAO addresses controversy, extends sale 2 days, offers refunds but does not cancel raise
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