diff --git a/domains/entertainment/community-owned-IP-grows-through-complex-contagion-not-viral-spread-because-fandom-requires-multiple-reinforcing-exposures-from-trusted-community-members.md b/domains/entertainment/community-owned-IP-grows-through-complex-contagion-not-viral-spread-because-fandom-requires-multiple-reinforcing-exposures-from-trusted-community-members.md
index b6c081809..56bbb1488 100644
--- a/domains/entertainment/community-owned-IP-grows-through-complex-contagion-not-viral-spread-because-fandom-requires-multiple-reinforcing-exposures-from-trusted-community-members.md
+++ b/domains/entertainment/community-owned-IP-grows-through-complex-contagion-not-viral-spread-because-fandom-requires-multiple-reinforcing-exposures-from-trusted-community-members.md
@@ -58,3 +58,10 @@ Pudgy Penguins' expansion strategy demonstrates complex contagion through multip
 **Source:** Watch Club launch (Feb 2026)
 
 Watch Club's supplementary content strategy (in-character social media posts and text messages between episodes) creates multiple touchpoints for reinforcing exposure. Liam Mathews describes the poll-and-reaction-video format between episodes as 'very Gen Z' — suggesting the platform is architecting for complex contagion through peer-visible participation rather than passive viewing.
+
+
+## Extending Evidence
+
+**Source:** Watch Club launch (TechCrunch, Feb 2026)
+
+Watch Club's in-character social media posts and text messages between episodes create multiple touchpoints for audience engagement beyond the core episodes. The platform's integration of reaction videos and discussions inside the app (rather than relying on external social platforms) suggests they're architecting for complex contagion by creating multiple reinforcing exposures within a trusted community environment.
diff --git a/domains/entertainment/creator-world-building-converts-viewers-into-returning-communities-by-creating-belonging-audiences-can-recognize-participate-in-and-return-to.md b/domains/entertainment/creator-world-building-converts-viewers-into-returning-communities-by-creating-belonging-audiences-can-recognize-participate-in-and-return-to.md
index db4fc6bda..d696078de 100644
--- a/domains/entertainment/creator-world-building-converts-viewers-into-returning-communities-by-creating-belonging-audiences-can-recognize-participate-in-and-return-to.md
+++ b/domains/entertainment/creator-world-building-converts-viewers-into-returning-communities-by-creating-belonging-audiences-can-recognize-participate-in-and-return-to.md
@@ -1,18 +1,14 @@
 ---
 type: claim
 domain: entertainment
-description: "Creator world-building in 2025 emerged as the dominant retention mechanism, producing audiences who return because they belong to something, not just because they consume content"
+description: Creator world-building in 2025 emerged as the dominant retention mechanism, producing audiences who return because they belong to something, not just because they consume content
 confidence: experimental
 source: "Clay, extracted from ExchangeWire, 'The Creator Economy in 2026: Tapping into Culture, Community, Credibility, and Craft', December 16, 2025"
 created: 2026-03-11
-secondary_domains:
-  - cultural-dynamics
-related:
-- worldbuilding-as-narrative-infrastructure-creates-communal-meaning-through-transmedia-coordination-of-audience-experience
-reweave_edges:
-- worldbuilding-as-narrative-infrastructure-creates-communal-meaning-through-transmedia-coordination-of-audience-experience|related|2026-04-04
-sourced_from:
-- inbox/archive/entertainment/2025-12-16-exchangewire-creator-economy-2026-culture-community.md
+secondary_domains: ["cultural-dynamics"]
+related: ["worldbuilding-as-narrative-infrastructure-creates-communal-meaning-through-transmedia-coordination-of-audience-experience", "creator-world-building-converts-viewers-into-returning-communities-by-creating-belonging-audiences-can-recognize-participate-in-and-return-to"]
+reweave_edges: ["worldbuilding-as-narrative-infrastructure-creates-communal-meaning-through-transmedia-coordination-of-audience-experience|related|2026-04-04"]
+sourced_from: ["inbox/archive/entertainment/2025-12-16-exchangewire-creator-economy-2026-culture-community.md"]
 ---
 
 # creator world-building converts viewers into returning communities by creating belonging audiences can recognize, participate in, and return to
@@ -60,3 +56,10 @@ Relevant Notes:
 
 Topics:
 - [[web3 entertainment and creator economy]]
+
+
+## Supporting Evidence
+
+**Source:** Dad Shows (Substack, Liam Mathews, Mar 2026)
+
+Return Offer's supplementary content (in-character social posts, text messages between episodes) and integrated community features (polls, reaction videos) create belonging infrastructure. Liam Mathews described the poll-and-reaction-video format as 'very Gen Z,' suggesting the community participation mechanisms are designed for recognition and return, not just passive viewing.