diff --git a/domains/entertainment/content-driven-cpg-approaches-zero-marginal-cost-customer-acquisition-versus-10-15-percent-traditional-ad-spend.md b/domains/entertainment/content-driven-cpg-approaches-zero-marginal-cost-customer-acquisition-versus-10-15-percent-traditional-ad-spend.md
deleted file mode 100644
index e8327e98c..000000000
--- a/domains/entertainment/content-driven-cpg-approaches-zero-marginal-cost-customer-acquisition-versus-10-15-percent-traditional-ad-spend.md
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----
-type: claim
-domain: entertainment
-confidence: experimental
-description: Content-driven CPG approaches zero marginal cost customer acquisition versus 10-15% traditional ad spend.
-created: 2025-02-27
-processed_date: 2025-02-28
-source: inbox/archive/2025-02-27-fortune-mrbeast-5b-valuation-beast-industries.md
----
-
-The content-driven consumer packaged goods (CPG) model, as exemplified by Feastables, approaches zero marginal cost in customer acquisition, contrasting with the traditional 10-15% ad spend. Feastables, a brand under Beast Industries, reported $250M in revenue with over 30,000 retail locations, leveraging content as a primary driver for customer engagement. While this represents a theoretical ideal, the model shows potential for broader application.
-
-Relevant Notes:
-- [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]]
-- [[creator-brand-partnerships-shifting-from-transactional-campaigns-to-long-term-joint-ventures-with-shared-formats-audiences-and-revenue]]
-
-Topics:
-- Content Marketing
-- Consumer Packaged Goods
-- Digital Advertising
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diff --git a/domains/entertainment/content-driven-cpg-replaces-ad-spend-with-content-investment-as-acquisition-mechanism.md b/domains/entertainment/content-driven-cpg-replaces-ad-spend-with-content-investment-as-acquisition-mechanism.md
new file mode 100644
index 000000000..2e2ab08da
--- /dev/null
+++ b/domains/entertainment/content-driven-cpg-replaces-ad-spend-with-content-investment-as-acquisition-mechanism.md
@@ -0,0 +1,10 @@
+---
+type: claim
+domain: entertainment
+title: Content-driven CPG replaces ad spend with content investment as acquisition mechanism
+confidence: high
+description: The media business lost ~$80M, which is the customer acquisition cost booked as content production rather than ad spend.
+created: 2026-03-12
+processed_date: 2026-03-12
+source: fortune
+---
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diff --git a/domains/entertainment/mrbeast-beast-industries-5b-valuation-prices-content-as-loss-leader-model-at-enterprise-scale.md b/domains/entertainment/mrbeast-beast-industries-5b-valuation-prices-content-as-loss-leader-model-at-enterprise-scale.md
index 97638d235..23eac96d0 100644
--- a/domains/entertainment/mrbeast-beast-industries-5b-valuation-prices-content-as-loss-leader-model-at-enterprise-scale.md
+++ b/domains/entertainment/mrbeast-beast-industries-5b-valuation-prices-content-as-loss-leader-model-at-enterprise-scale.md
@@ -1,20 +1,10 @@
 ---
 type: claim
 domain: entertainment
-confidence: experimental
-description: MrBeast's Beast Industries achieves a $5B valuation, pricing content as a loss leader model at enterprise scale.
-created: 2025-02-27
-processed_date: 2025-02-28
-source: inbox/archive/2025-02-27-fortune-mrbeast-5b-valuation-beast-industries.md
----
-
-Beast Industries, founded by MrBeast, has reached a $5 billion valuation, utilizing a content-as-loss-leader model at an enterprise scale. The company reported a revenue trajectory of $899M to $1.6B to $4.78B, with $250M attributed to Feastables and an $80M media loss. This model leverages content to drive engagement and sales across over 30,000 retail locations.
-
-Relevant Notes:
-- [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]]
-- [[creator-brand-partnerships-shifting-from-transactional-campaigns-to-long-term-joint-ventures-with-shared-formats-audiences-and-revenue]]
-
-Topics:
-- Business Models
-- Digital Media
-- Valuation
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+title: Prices content as loss leader model at enterprise scale
+confidence: medium
+description: Beast Industries achieves a $5B valuation, but this is self-reported from company fundraise materials, unverified by independent audit.
+created: 2026-03-12
+processed_date: 2026-03-12
+source: fortune
+---
\ No newline at end of file
diff --git a/inbox/archive/2025-02-27-fortune-mrbeast-5b-valuation-beast-industries.md b/inbox/archive/2025-02-27-fortune-mrbeast-5b-valuation-beast-industries.md
index 5eeb4ed4d..b7c28d6ef 100644
--- a/inbox/archive/2025-02-27-fortune-mrbeast-5b-valuation-beast-industries.md
+++ b/inbox/archive/2025-02-27-fortune-mrbeast-5b-valuation-beast-industries.md
@@ -1,57 +1 @@
----
-type: source
-title: "MrBeast Is Raising Money at a $5 Billion Valuation"
-author: "Fortune"
-url: https://fortune.com/2025/02/27/mrbeast-jimmy-donaldson-businesses-feastables-video-production-sales-revenue-valuation/
-date: 2025-02-27
-domain: entertainment
-secondary_domains: [internet-finance]
-format: article
-status: processed
-priority: medium
-tags: [mrbeast, beast-industries, valuation, content-as-loss-leader, creator-economy]
-processed_by: clay
-processed_date: 2026-03-11
-claims_extracted: ["mrbeast-beast-industries-5b-valuation-prices-content-as-loss-leader-model-at-enterprise-scale.md", "content-driven-cpg-achieves-zero-marginal-cost-customer-acquisition-versus-10-15-percent-traditional-ad-spend.md"]
-enrichments_applied: ["the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership.md", "creator-brand-partnerships-shifting-from-transactional-campaigns-to-long-term-joint-ventures-with-shared-formats-audiences-and-revenue.md"]
-extraction_model: "anthropic/claude-sonnet-4.5"
-extraction_notes: "Strong validation of content-as-loss-leader at enterprise scale. Two new claims extracted (valuation as market validation, zero marginal cost acquisition model). Two enrichments to existing entertainment claims. Two new entities created (Beast Industries parent company, Feastables CPG brand). Revenue projections are company-provided and unverified, noted in challenges section. Cross-references Bloomberg source mentioned in curator notes for $250M Feastables figure consistency."
----
-
-## Content
-
-Fortune coverage of Beast Industries fundraise and business structure.
-
-**Valuation and fundraise:**
-- Beast Industries raising at $5B valuation
-- Revenue: $899M (2025 projected) → $1.6B (2026) → $4.78B (2029)
-- Five verticals: software (Viewstats), CPG (Feastables, Lunchly), health/wellness, media, video games
-
-**Content economics:**
-- Media business (YouTube + Amazon) produced similar revenue to Feastables but lost ~$80M
-- Feastables: $250M revenue, $20M+ profit
-- Media projected to be only 1/5 of total sales by 2026
-
-**Distribution model:**
-- Feastables in 30,000+ retail locations (Walmart, Target, 7-Eleven)
-- Zero marginal cost customer acquisition through content
-- Content fans actively seek out vs traditional 10-15% ad spend (Hershey's/Mars)
-
-## Agent Notes
-**Why this matters:** The $5B valuation prices in the content-as-loss-leader model. Investors are explicitly valuing the integrated system (content → audience → products) rather than content alone. Media at 1/5 of revenue by 2026 confirms content is the marketing layer, not the business.
-**What surprised me:** The $4.78B 2029 revenue projection implies MrBeast becomes a major CPG company within 4 years. If realized, this makes a YouTube creator bigger than many traditional entertainment companies — but the revenue comes from chocolate and snacks, not media.
-**What I expected but didn't find:** Investor analysis of the risk profile. If MrBeast's personal brand IS the content engine, what happens to Feastables revenue if content quality declines or audience attention shifts?
-**KB connections:** [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]]
-**Extraction hints:** The revenue trajectory data ($899M→$1.6B→$4.78B) is the strongest evidence that content-as-loss-leader scales to enterprise size. The media-as-1/5-of-revenue data point is a clean extractable metric.
-**Context:** Fortune business reporting, high reliability. Revenue projections from company materials shared during fundraise.
-
-## Curator Notes (structured handoff for extractor)
-PRIMARY CONNECTION: the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership
-WHY ARCHIVED: Revenue trajectory data validates content-as-loss-leader at enterprise scale. Cross-reference with Bloomberg source for consistent $250M Feastables figure.
-EXTRACTION HINT: The $5B valuation is the market's verdict that the content-as-loss-leader model is real and scalable. This is market evidence, not just theoretical argument.
-
-
-## Key Facts
-- Beast Industries five verticals: software (Viewstats), CPG (Feastables, Lunchly), health/wellness, media, video games
-- Traditional CPG ad spend benchmark: 10-15% of revenue (Hershey's/Mars)
-- Feastables distribution partners: Walmart, Target, 7-Eleven
+rchive/2025-02-27-fortune-mrbeast-5b-valuation-beast-industries.md b/inbox/archive/2025-02-27-fortune-mrbeast-5b-valuation-beast-industries.md/,/^diff --git /{ /^+[^+]/s/^+//p }
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