diff --git a/domains/entertainment/authenticity-becomes-competitive-advantage-as-ai-slop-erodes-trust.md b/domains/entertainment/authenticity-becomes-competitive-advantage-as-ai-slop-erodes-trust.md
new file mode 100644
index 000000000..e6ada92b2
--- /dev/null
+++ b/domains/entertainment/authenticity-becomes-competitive-advantage-as-ai-slop-erodes-trust.md
@@ -0,0 +1,19 @@
+---
+type: claim
+domain: entertainment
+description: "With AI-generated content proliferating and news trust at record lows (28% in Gallup), media companies can differentiate by emphasizing human creative direction and genuine storytelling"
+confidence: likely
+source: "EY 2026 Media and Entertainment Trends Report, September 2025 Gallup poll"
+created: 2026-03-10
+---
+
+# authenticity becomes competitive advantage as ai slop erodes trust
+
+With AI-generated content proliferating and news trust at record lows (28% in Gallup), media companies can differentiate by emphasizing human creative direction and genuine storytelling
+
+---
+
+Relevant Notes:
+
+Topics:
+- [[_map]]
\ No newline at end of file
diff --git a/domains/entertainment/content-fragmentation-makes-simplification-more-valuable-than-quantity.md b/domains/entertainment/content-fragmentation-makes-simplification-more-valuable-than-quantity.md
new file mode 100644
index 000000000..b01a0f88d
--- /dev/null
+++ b/domains/entertainment/content-fragmentation-makes-simplification-more-valuable-than-quantity.md
@@ -0,0 +1,19 @@
+---
+type: claim
+domain: entertainment
+description: "EY 2026 data shows consumers prioritize curation and reduced choices over content volume, indicating that in saturated markets simplification becomes the scarce resource"
+confidence: likely
+source: "EY Decoding the Digital Home 2025 Study, EY 2026 Media and Entertainment Trends Report"
+created: 2026-03-10
+---
+
+# content fragmentation makes simplification more valuable than quantity
+
+EY 2026 data shows consumers prioritize curation and reduced choices over content volume, indicating that in saturated markets simplification becomes the scarce resource
+
+---
+
+Relevant Notes:
+
+Topics:
+- [[_map]]
\ No newline at end of file
diff --git a/domains/entertainment/podcast-market-39-9-cagr-demonstrates-human-voice-premium-in-ai-environment.md b/domains/entertainment/podcast-market-39-9-cagr-demonstrates-human-voice-premium-in-ai-environment.md
new file mode 100644
index 000000000..2534a4f51
--- /dev/null
+++ b/domains/entertainment/podcast-market-39-9-cagr-demonstrates-human-voice-premium-in-ai-environment.md
@@ -0,0 +1,19 @@
+---
+type: claim
+domain: entertainment
+description: "The projected surge from $7.7B (2024) to $41.1B (2029) indicates long-form human voice retains premium value as AI content floods the market, supporting thesis that intimate human communication formats resist commoditization"
+confidence: likely
+source: "EY 2026 Media and Entertainment Trends Report"
+created: 2026-03-10
+---
+
+# podcast market 39 9 cagr demonstrates human voice premium in ai environment
+
+The projected surge from $7.7B (2024) to $41.1B (2029) indicates long-form human voice retains premium value as AI content floods the market, supporting thesis that intimate human communication formats resist commoditization
+
+---
+
+Relevant Notes:
+
+Topics:
+- [[_map]]
\ No newline at end of file
diff --git a/inbox/archive/2026-01-01-ey-media-entertainment-trends-authenticity.md b/inbox/archive/2026-01-01-ey-media-entertainment-trends-authenticity.md
index 9ab616241..df26efa60 100644
--- a/inbox/archive/2026-01-01-ey-media-entertainment-trends-authenticity.md
+++ b/inbox/archive/2026-01-01-ey-media-entertainment-trends-authenticity.md
@@ -7,9 +7,14 @@ date: 2026-01-01
 domain: entertainment
 secondary_domains: []
 format: report
-status: unprocessed
+status: processed
 priority: high
 tags: [authenticity, ai-content, media-trends, consumer-preferences, streaming, podcast]
+processed_by: clay
+processed_date: 2026-03-10
+claims_extracted: ["content-fragmentation-makes-simplification-more-valuable-than-quantity.md", "authenticity-becomes-competitive-advantage-as-ai-slop-erodes-trust.md", "podcast-market-39-9-cagr-demonstrates-human-voice-premium-in-ai-environment.md"]
+extraction_model: "minimax/minimax-m2.5"
+extraction_notes: "Extracted 3 claims from EY 2026 M&E report. Claims address: (1) simplification demand as evidence curation is scarce, (2) authenticity as competitive advantage mechanism, (3) podcast growth as evidence human voice retains premium. All claims are specific enough to disagree with and cite verifiable evidence inline. No duplicates found against existing KB claims."
 ---
 
 ## Content