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@ -11,13 +11,16 @@ proposal_url: "https://www.futard.io/proposal/5V5MFN69yB2w82QWcWXyW84L3x881w5Tan
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proposal_date: 2024-12-30
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resolution_date: 2025-01-03
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category: "treasury"
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summary: "Proposal to redesign DeansListDAO website for $3,500 to improve user engagement and clarify mission"
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summary: "Proposal to fund DeansListDAO website redesign for $3,500 to improve user engagement and clarify mission"
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key_metrics:
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budget: "$3,500"
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budget_breakdown: "$2,800 USDC upfront + $700 DEAN vested monthly over 1 year"
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recipient: "Dean's List Nigeria Network State Multi-Sig (36t37e9YsvSav4qoHwiLR53apSqpxnPYvenrJ4uxQeFE)"
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budget_total: "$3,500"
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budget_breakdown: "$2,800 USDC + $700 DEAN"
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vesting_immediate: "80% ($2,800)"
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vesting_monthly: "20% ($700) over 12 months"
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twap_pass_threshold: "$489,250"
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twap_fail_threshold: "$475,000"
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projected_engagement_increase: "50%"
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projected_contract_growth: "30%-50%"
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tracked_by: rio
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created: 2026-03-11
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---
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@ -25,27 +28,36 @@ created: 2026-03-11
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# IslandDAO: Fund Dean's List DAO Website Redesign
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## Summary
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Proposal to allocate $3,500 from IslandDAO treasury to redesign the DeansListDAO website, addressing poor communication of the DAO's mission and creating clearer onboarding paths for members and clients. The redesign was already live at launch, with the proposal serving as retroactive funding approval.
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Proposal to allocate $3,500 from Dean's List DAO treasury to redesign the organization's website at https://deanslist.services/. The redesign addresses critical communication failures in the old site by creating intuitive navigation, clarifying the DAO's value proposition, and integrating regional network states (Nigeria and Brazil). Payment structure: 80% upfront ($2,800 USDC) and 20% ($700 DEAN) vested monthly over one year to the Dean's List Nigeria Network State Multi-Sig.
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## Market Data
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- **Outcome:** Passed
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- **Proposer:** Dean's List Nigeria Network State Multi-Sig
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- **Budget:** $3,500 total ($2,800 USDC immediate + $700 DEAN vested monthly)
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- **TWAP Thresholds:** Pass at $489,250 MCAP, fail below $475,000
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- **Proposer:** Dean's List Nigeria Network State Multi-Sig (36t37e9YsvSav4qoHwiLR53apSqpxnPYvenrJ4uxQeFE)
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- **TWAP Pass Threshold:** $489,250 (current MCAP + 3%)
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- **TWAP Fail Threshold:** $475,000
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- **Resolution:** 2025-01-03
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## Rationale
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The old website failed to communicate DeansListDAO's core purpose, provide clear onboarding, showcase services, or integrate regional network states (Nigeria and Brazil). The redesign addressed these issues with responsive design, clear value proposition, and streamlined user journey.
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The old website failed to communicate Dean's List DAO's core purpose, provide clear onboarding paths, or showcase services and achievements. The redesign was already live at proposal time, demonstrating completed work. The proposal sought retroactive funding with ongoing maintenance payments.
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## Projected Impact
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Proposal claimed:
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Projected impact:
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- 50% increase in website engagement
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- 30%-50% growth in inbound contract opportunities
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- 30% reduction in onboarding friction
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- Potential valuation growth from $450,000 to $468,000-$543,375 within 12 months
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- Improved visibility for regional network states
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## Valuation Impact Analysis
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The proposal included detailed valuation modeling:
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- Current treasury: $115,000
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- Current annual revenue: $150,000 from contracts (5% DAO tax)
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- Projected additional revenue: $45,000-$75,000 annually from increased contracts
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- Additional DAO tax revenue: $2,250-$3,750 annually
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- Projected valuation growth: $450,000 → $468,000-$543,375 within 12 months
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The upper bound includes 10%-15% speculative premium from increased visibility positioning the DAO as a global Solana ecosystem leader.
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## Significance
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Demonstrates futarchy governance applied to operational spending decisions with specific ROI projections. Notable for retroactive funding model where work was completed before proposal passed, creating accountability through market validation of completed work rather than speculative promises.
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This proposal demonstrates futarchy-governed treasury allocation for operational improvements with quantified ROI projections. The detailed valuation modeling (linking website engagement to contract flow to treasury growth to token price) represents sophisticated use of conditional markets for capital deployment decisions. The retroactive funding structure (work completed before vote) inverts traditional approval flows.
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## Relationship to KB
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- [[deans-list]] - treasury allocation decision
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