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extract: 2025-10-01-variety-claynosaurz-creator-led-transmedia #1035

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domains/entertainment/youtube-first-distribution-for-major-studio-coproductions-signals-platform-primacy-over-traditional-broadcast-windowing.md
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@ -31,7 +31,7 @@ This is one data point from one studio. The claim is experimental because it's b
### Additional Evidence (extend)
*Source: [[2025-06-02-kidscreen-mediawan-claynosaurz-animated-series]] | Added: 2026-03-15*
*Source: 2025-06-02-kidscreen-mediawan-claynosaurz-animated-series | Added: 2026-03-15*
The Claynosaurz-Mediawan co-production will launch on YouTube first, then sell to TV and streaming buyers. This inverts the traditional risk model: YouTube launch proves audience metrics before traditional buyers commit, using the community's existing social reach (~1B views) as a guaranteed launch audience. Mediawan brings professional production quality while the community provides distribution validation, creating a new risk-sharing structure where platform distribution precedes rather than follows traditional media deals.