---
type: entity
entity_type: company
name: "Feastables"
domain: entertainment
secondary_domains: [internet-finance]
status: active
parent_entity: "[[beast-industries]]"
founded: "~2022"
founder: "Jimmy Donaldson (MrBeast)"
key_metrics:
  revenue_2025: "$250M"
  profit_2025: "$20M+"
  retail_locations: "30,000+"
  distribution: "Walmart, Target, 7-Eleven"
  customer_acquisition_cost: "$0 (marginal, through content)"
tracked_by: clay
created: 2026-03-11
---

# Feastables

Feastables is MrBeast's CPG brand (chocolate and snacks), operating as a vertical within Beast Industries. The brand generated $250M revenue and $20M+ profit in 2025, distributed across 30,000+ retail locations including Walmart, Target, and 7-Eleven. The business model achieves zero marginal cost customer acquisition by converting MrBeast's YouTube audience into product buyers, avoiding the 10-15% of revenue traditional CPG companies (Hershey's, Mars) spend on advertising. Content fans actively seek out Feastables in retail channels rather than requiring paid acquisition.

## Timeline
- **2025** — $250M revenue, $20M+ profit
- **2025** — Distribution in 30,000+ retail locations (Walmart, Target, 7-Eleven)
- **2025** — Zero marginal cost customer acquisition through MrBeast content audience conversion

## Relationship to KB
- [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]] — Feastables is the scarce complement (physical product) that content serves as loss leader for
- [[beast-industries]] — CPG vertical within parent company