# Heeboo

**Type:** Company  
**Domain:** Entertainment  
**Status:** Active  

## Overview

Heeboo is a creator platform co-founded by Sherry Gunther Shugerman, a veteran producer from The Simpsons, Family Guy, and King of the Hill.

## Timeline

- **2026-04** — Co-CEO Sherry Gunther Shugerman spoke at Quirino Future Lab 2026, positioning Heeboo as infrastructure for the creator-led IP model that inverts traditional commissioning ("get the fan base, get the validation, get the capital").

## Significance

Heeboo represents the institutionalization of creator-first IP development by Hollywood veterans who have left traditional production. The platform is positioned as infrastructure for the progressive validation model.