# Step

**Type:** Company  
**Domain:** Entertainment (secondary: Internet Finance)  
**Status:** Acquired  
**Founded:** [Date unknown]  
**Headquarters:** [Location unknown]  

## Overview

Youth-focused fintech app acquired by Beast Industries in February 2026.

## Timeline

- **2021** — Valued at $920M with 7 million users
- **2026-02-10** — Acquired by Beast Industries (Jimmy Donaldson's parent company). No financial terms disclosed. Acquisition follows Beast Industries' strategic expansion into financial services including trademark filings for 'Beast Financial' (October 2025) and $200M investment from Bitmine for DeFi platform (January 2026).

## Strategic Context

Step acquisition represents Beast Industries' entry into regulated financial services, using MrBeast's 470M subscriber base (39% of YouTube's 13-17 demographic) as customer acquisition funnel. CEO Jeff Housenbold framed strategy as 'meeting our audiences where they are, with practical, technology-driven solutions.'

## Sources

- American Banker, "Beast Industries Acquires Step" (2026-02-10)