# Step

**Type:** Company (Fintech)  
**Status:** Acquired by Beast Industries (2026-02-09)  
**Domain:** entertainment (secondary: internet-finance)  
**Founded:** Pre-2026  
**Description:** Gen Z-focused banking and financial services app providing money management, credit building, and financial tools for teens and young adults.

## Overview
Step is an all-in-one money app targeting Gen Z users with banking services, credit building tools, and financial education. The platform had 7 million+ users at time of acquisition and maintained an in-house fintech development team.

## Timeline
- **2026-02-09** — Acquired by Beast Industries (MrBeast's company) for undisclosed amount. Acquisition triggered US Senate Banking Committee scrutiny letter.

## Strategic Context
The acquisition represents Beast Industries' entry into financial services as its sixth business pillar, leveraging community trust built through MrBeast's entertainment content (450M+ YouTube subscribers) to drive fintech adoption among Gen Z users.

## Related
- Parent company: [[beast-industries]]
- Acquisition rationale: Community trust as collateral for financial services adoption
- Regulatory attention: Senate Banking Committee letter (2026-02)