---
type: entity
entity_type: company
name: "Beast Industries"
domain: entertainment
secondary_domains: [internet-finance]
status: active
founded: "~2023"
founder: "Jimmy Donaldson (MrBeast)"
key_metrics:
  valuation: "$5B (2025 fundraise)"
  revenue_2025: "$899M (projected)"
  revenue_2026: "$1.6B (projected)"
  revenue_2029: "$4.78B (projected)"
  feastables_revenue: "$250M (2025)"
  feastables_profit: "$20M+ (2025)"
  media_loss: "~$80M (2025)"
  retail_locations: "30,000+"
tracked_by: clay
created: 2026-03-11
---

# Beast Industries

Beast Industries is MrBeast's (Jimmy Donaldson) integrated content-and-commerce company, structured around five verticals: software (Viewstats), CPG (Feastables, Lunchly), health/wellness, media (YouTube + Amazon), and video games. The company is raising capital at a $5B valuation with projected revenue of $899M (2025) → $1.6B (2026) → $4.78B (2029). The business model treats content as a loss leader for product sales: the media business generates similar revenue to Feastables (~$250M) but loses ~$80M, while Feastables produces $20M+ profit. By 2026, media is projected to represent only 1/5 of total revenue, making it the customer acquisition layer rather than the primary business.

## Timeline
- **2025-02-27** — Raising capital at $5B valuation; revenue projections: $899M (2025) → $1.6B (2026) → $4.78B (2029)
- **2025** — Feastables: $250M revenue, $20M+ profit; distributed in 30,000+ retail locations (Walmart, Target, 7-Eleven)
- **2025** — Media business (YouTube + Amazon): similar revenue to Feastables but ~$80M loss

## Relationship to KB
- [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]] — Beast Industries is the enterprise-scale validation of this model
- [[creator-brand-partnerships-shifting-from-transactional-campaigns-to-long-term-joint-ventures-with-shared-formats-audiences-and-revenue]] — represents full vertical integration beyond partnerships