# P2P Protocol

**Type:** Company  
**Domain:** Entertainment  
**Status:** Active  
**Founded:** ~2024  
**Founder:** Sheldon  

## Overview

P2P Protocol is a peer-to-peer platform that raised capital through MetaDAO's permissioned launchpad structure. The company attracted attention in July 2025 when its founder placed bets on Polymarket predicting the ICO would reach $6M in commits, creating a conflict of interest controversy.

## Business Metrics

- **Monthly Volume:** $4M (as of July 2025)
- **Growth Rate:** 27% MoM over 16 months
- **Revenue:** $550K yearly run rate
- **Fundraise Target:** $6M in commits

## Founder Background

Sheldon previously built and exited a food delivery business that reached $2M in run rate before being acquired by a large Indian food delivery app.

## Timeline

- **2024** — P2P Protocol founded
- **2025-06** — Founder placed bet on Polymarket that P2P would reach $6M ICO commits
- **2025-07-11** — Public disclosure of founder's Polymarket position begins circulating
- **2025-07-13** — [[metadao-p2p-polymarket-conflict]] MetaDAO addresses controversy, extends sale 2 days, offers refunds but does not cancel raise