---
type: entity
entity_type: company
name: "Beast Industries"
domain: entertainment
secondary_domains: [internet-finance]
status: active
founded: 2020
founder: "Jimmy Donaldson (MrBeast)"
key_metrics:
  valuation: "$5B (2025 fundraise)"
  revenue_2025: "$899M (projected)"
  revenue_2026: "$1.6B (projected)"
  revenue_2029: "$4.78B (projected)"
  feastables_revenue: "$250M"
  feastables_profit: "$20M+"
  media_loss: "~$80M"
  retail_locations: "30,000+"
tracked_by: clay
created: 2026-03-11
---

# Beast Industries

Beast Industries is MrBeast's (Jimmy Donaldson) integrated media and consumer products company, raising capital at a $5 billion valuation in 2025. The company operates five verticals: software (Viewstats), CPG (Feastables, Lunchly), health/wellness, media (YouTube + Amazon), and video games. The business model treats content as a loss leader (~$80M media loss) to drive zero-cost customer acquisition for profitable CPG products ($250M Feastables revenue, $20M+ profit).

## Timeline
- **2020** — Beast Industries founded by Jimmy Donaldson (MrBeast)
- **2025** — Feastables reaches $250M revenue with $20M+ profit across 30,000+ retail locations (Walmart, Target, 7-Eleven)
- **2025-02-27** — Raising capital at $5B valuation with projected revenue of $899M (2025) → $1.6B (2026) → $4.78B (2029)
- **2026** — Media projected to represent only 1/5 of total sales, confirming content-as-loss-leader model

## Relationship to KB
- [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]] — Beast Industries is the first enterprise-scale validation of this model
- [[creator-brand-partnerships-shifting-from-transactional-campaigns-to-long-term-joint-ventures-with-shared-formats-audiences-and-revenue]] — represents endpoint where creator becomes brand owner entirely