---
type: entity
entity_type: company
name: "Beast Industries"
domain: entertainment
secondary_domains: [internet-finance]
status: active
founded: 2020
founder: "Jimmy Donaldson (MrBeast)"
key_metrics:
  valuation: "$5B (2025 fundraise)"
  revenue_2025: "$899M (projected)"
  revenue_2026: "$1.6B (projected)"
  revenue_2029: "$4.78B (projected)"
  feastables_revenue: "$250M"
  feastables_profit: "$20M+"
  media_loss: "~$80M"
  retail_locations: "30,000+"
tracked_by: clay
created: 2026-03-11
---

# Beast Industries

Beast Industries is MrBeast's (Jimmy Donaldson) integrated media and consumer products company, raising capital at a $5B valuation in 2025. The company operates five verticals: software (Viewstats), CPG (Feastables, Lunchly), health/wellness, media, and video games. The business model uses YouTube content as zero-marginal-cost customer acquisition for physical products, with media projected to represent only 1/5 of total sales by 2026 despite similar revenue to Feastables.

## Timeline
- **2025-02-27** — Raising capital at $5B valuation with projected revenue of $899M (2025) → $1.6B (2026) → $4.78B (2029) (Fortune)
- **2025** — Feastables generates $250M revenue with $20M+ profit, distributed in 30,000+ retail locations (Walmart, Target, 7-Eleven) (Fortune)
- **2025** — Media business (YouTube + Amazon) produces similar revenue to Feastables but loses ~$80M (Fortune)

## Relationship to KB

Beast Industries is the enterprise-scale validation of [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]]. The $5B valuation prices content as marketing infrastructure rather than revenue source, with CPG products as the primary business. Demonstrates [[creator-brand-partnerships-shifting-from-transactional-campaigns-to-long-term-joint-ventures-with-shared-formats-audiences-and-revenue]] taken to its logical endpoint: vertical integration where the creator owns the entire value chain from content to retail distribution.