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Pipeline auto-fixer: removed [[ ]] brackets from links that don't resolve to existing claims in the knowledge base.
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1.1 KiB
Markdown
28 lines
No EOL
1.1 KiB
Markdown
---
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type: entity
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entity_type: company
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name: Sora (OpenAI)
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domain: entertainment
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status: active
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parent_company: OpenAI
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focus: AI video generation
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tracked_by: clay
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created: 2026-03-11
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key_metrics:
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downloads: "12 million"
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day_30_retention: "<8%"
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retention_benchmark: "30%+ for top apps"
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---
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# Sora (OpenAI)
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OpenAI's AI video generation platform, launched as standalone app. Despite 12 million downloads, retention fell below 8% at day 30, revealing demand-side constraints in AI video adoption even among early adopters.
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## Timeline
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- **2026-02-01** — Sora standalone app: 12 million downloads but retention below 8% at day 30 (vs. 30%+ benchmark for top apps), concurrent with major AI video capability breakthroughs across competitive landscape
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## Relationship to KB
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- [[GenAI adoption in entertainment will be gated by consumer acceptance not technology capability]] — retention collapse despite capability breakthrough reveals demand constraint
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- sora-retention-collapse-reveals-ai-video-demand-constraint-despite-capability-breakthrough — primary evidence source |