teleo-codex/entities/entertainment/p2p-protocol.md
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# P2P Protocol
**Type:** Company
**Domain:** Entertainment
**Status:** Active
**Founded:** ~2024
**Founder:** Sheldon
## Overview
P2P Protocol is a peer-to-peer platform that raised capital through MetaDAO's permissioned launchpad structure. The company attracted attention in July 2025 when its founder placed bets on Polymarket predicting the ICO would reach $6M in commits, creating a conflict of interest controversy.
## Business Metrics
- **Monthly Volume:** $4M (as of July 2025)
- **Growth Rate:** 27% MoM over 16 months
- **Revenue:** $550K yearly run rate
- **Fundraise Target:** $6M in commits
## Founder Background
Sheldon previously built and exited a food delivery business that reached $2M in run rate before being acquired by a large Indian food delivery app.
## Timeline
- **2024** — P2P Protocol founded
- **2025-06** — Founder placed bet on Polymarket that P2P would reach $6M ICO commits
- **2025-07-11** — Public disclosure of founder's Polymarket position begins circulating
- **2025-07-13** — metadao-p2p-polymarket-conflict MetaDAO addresses controversy, extends sale 2 days, offers refunds but does not cancel raise