7f7d40845e
- Applied 1 entity operations from queue - Files: entities/entertainment/beast-industries.md Pentagon-Agent: Epimetheus <968B2991-E2DF-4006-B962-F5B0A0CC8ACA>
35 lines
2.3 KiB
Markdown
35 lines
2.3 KiB
Markdown
---
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type: entity
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entity_type: company
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name: "Beast Industries"
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domain: entertainment
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secondary_domains: [internet-finance]
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status: active
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founded: "~2020"
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founder: "Jimmy Donaldson (MrBeast)"
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key_metrics:
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valuation: "$5B (2025 fundraise)"
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revenue_2025: "$899M (projected)"
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revenue_2026: "$1.6B (projected)"
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revenue_2029: "$4.78B (projected)"
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feastables_revenue: "$250M"
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feastables_profit: "$20M+"
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media_loss: "~$80M"
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retail_locations: "30,000+"
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tracked_by: clay
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created: 2026-03-11
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---
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# Beast Industries
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Beast Industries is MrBeast's (Jimmy Donaldson) integrated media and consumer products company, operating five verticals: software (Viewstats), CPG (Feastables, Lunchly), health/wellness, media (YouTube + Amazon), and video games. The company raised capital at a $5B valuation in 2025, with projected revenue growth from $899M (2025) to $4.78B (2029). The business model treats content as customer acquisition infrastructure rather than primary revenue source, with media projected to represent only 1/5 of total sales by 2026.
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## Timeline
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- **2025-02-27** — Raised capital at $5B valuation with revenue projections: $899M (2025) → $1.6B (2026) → $4.78B (2029)
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- **2025** — Feastables generated $250M revenue with $20M+ profit; media business similar revenue but ~$80M loss
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- **2025** — Feastables distributed through 30,000+ retail locations (Walmart, Target, 7-Eleven)
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- **2024** — Media business (YouTube + Amazon Prime) lost $80M while Feastables generated $250M revenue with $20M+ profit; Feastables available in 30,000+ retail locations (Walmart, Target, 7-Eleven) across US, Canada, Mexico
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- **2025-03-10** — Raising capital at $5B valuation; projecting $899M total revenue (2025), $1.6B (2026), $4.78B (2029); Feastables projected $520M (2025) vs $288M media revenue; media projected to be 1/5 of total sales by 2026
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## Relationship to KB
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Beast Industries provides enterprise-scale validation of [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]]. The $5B valuation represents market pricing of the integrated content-to-product model, where media operates at a loss to generate zero marginal cost customer acquisition for high-margin CPG products.
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