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| type | entity_type | name | domain | status | parent_entity | platform | proposer | proposal_url | proposal_date | resolution_date | category | summary | tracked_by | created |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| decision | decision_market | Launchpet: Futardio ICO Launch | internet-finance | failed | launchpet | futardio | Launchpet team | https://www.futard.io/launch/BWeT96hGV245sm6Ua4EhLPL8GngcBV2aKS2uvkaEkjBi | 2026-03-05 | 2026-03-06 | launch | Launchpet raised $2.1K against $60K target (3.5% fill rate) for a mobile pet token launchpad on Solana — failed and refunded | rio | 2026-03-24 |
Launchpet: Futardio ICO Launch
Summary
Launchpet, a mobile-first token launchpad where users can launch pet-themed tokens on Solana (described as "Instagram meets pump.fun"), attempted to raise $60K through a Futardio ICO. The project attracted only $2,100 in commitments (3.5% fill rate), the lowest absolute amount in the v0.7 cohort. The launch failed and all funds were refunded.
Market Data
- Outcome: Failed (Refunding)
- Total Committed: $2,100
- Funding Target: $60,000
- Fill Rate: 3.5%
- Duration: 2026-03-05 to 2026-03-06
Significance
Launchpet's 3.5% fill rate and $2.1K in total commitments make it the weakest performer in the v0.7 Futardio cohort by absolute capital attracted. The project targeted normie onboarding to Solana through pet-themed token creation with social login and fiat on-ramps — a consumer play that sits at the intersection of memecoins and social media. The near-zero interest suggests that Futardio's participant base, which evaluates projects through a futarchy governance lens, found little alignment with a consumer memecoin launchpad thesis. The project's charity angle (1/3 of fees to animal welfare) and completed frontend did not compensate for what appears to be a fundamental market-product mismatch on this platform.
Relationship to KB
- launchpet — parent entity
- metadao — ICO platform
Full Proposal Text
Source: futard.io, launched 2026-03-05
Launchpet
The normie onramp Solana didn't know it needed.
Launchpet is a mobile-first token launchpad (iOS/Android) where anyone can discover, trade, and launch pet tokens on Solana. Think Instagram meets pump.fun — but built for the 99% who've never touched a wallet.
Upload a photo of your pet. Name it. Launch a token in seconds. No seed phrases, no external wallets, no friction. Login with email, Google, or Apple. Buy SOL with a credit card or Apple Pay. The app does the rest.
An algorithm-driven Explore Page surfaces tokens based on likes, shares, boosts, and trading volume. The more engagement a pet gets, the more it appears in the feed, the more people buy it, the faster it grows. Attention becomes liquidity. Real runners emerge organically — created by people, not insiders.
"Everyone says their pet is the cutest. We let the market decide."
Market & Differentiation
The problem is two-sided.
Normies can't get into crypto — wallets are intimidating, seed phrases are confusing, and every platform assumes you already know what you're doing. For the general public, onboarding is broken.
Crypto-natives are starving for organic runners. The market has become predictable and over-engineered, dominated by insider-coordinated launches. Authentic, community-driven volume is rare. The unexpected projects that generate real excitement? Nowhere to be found.
Launchpet solves both problems.
For normies: frictionless onboarding with social logins and a built-in fiat on-ramp. The UX feels like a social app, not a trading terminal. Launchpet gives people something new, in a form they already understand.
For degens: a constant stream of genuine token launches with verifiable on-chain volume, created by real people rather than orchestrated teams. Fully composable, fully tradeable outside the app. The fee structure captures value regardless of where the trade happens.
Built-in moat: A third of every transaction fee goes directly to animal welfare organizations. This isn't charity theater — it's a retention and engagement mechanism that drives sharing, repeat usage, and emotional investment. The impact layer turns every degen into an evangelist.
"Trade like a degen. Feel like a saint."
Revenue Model
Every transaction on Launchpet includes a fee, split equally three ways:
- 1/3 → Token creator — the person who launched the pet token
- 1/3 → Animal welfare — donated to verified animal welfare organizations
- 1/3 → Launchpet DAO — funds platform development and growth
No hidden fees. No insider allocations. Every trade transparently rewards the creator, helps real animals, and sustains the platform. The same split applies regardless of whether the trade happens inside the app or on external platforms — the fee is baked into the liquidity pool.
Additional revenue comes from launch fees (a small SOL fee per new token) and paid boosts (tiered visibility promotions on the Explore Page). Every token launch creates new engagement, every boost amplifies visibility, and every trade multiplies momentum.
"If that cat hit 100k, mine can too."
Use of Funds
Raising: $60,000
Lean team, no bloated treasury. Funds go directly toward backend development, infrastructure, marketing, and user acquisition. Revenue from fees kicks in at launch — the goal is self-sustainability as fast as possible.
Roadmap
Phase 1 — Foundation (completed) Frontend complete. Core UX is built — Explore feed, token launch flow, leaderboards, boost system, and trading interface are designed and functional. The app feels like a social platform, not a trading terminal.
Phase 2 — Backend & Smart Contracts Integrating the on-chain layer: liquidity pools, swap routing, fee distribution contracts, embedded wallet infrastructure, and fiat on-ramp. Connecting the frontend to Solana so every tap triggers a real transaction.
Phase 3 — Closed Beta & Stress Test Invite-only launch with early users and crypto-native testers. Validate the full loop: launch a token, trade it, collect fees, distribute to creator + charity + platform. Optimize gas efficiency and fine-tune the algorithm.
Phase 4 — Public Launch Ship to iOS and Android. First marketing push across pet communities, crypto Twitter, and TikTok. Onboard the first wave of normies and let organic runners emerge. Paid boosts go live. The flywheel starts turning.
Phase 5 — Growth & Expansion KOL partnerships, gamification features, advanced analytics, social layer with comments, follows, and notifications. Transparent on-chain donation tracking for animal welfare partners. Explore additional verticals as the platform scales.
Why Solana?
This only works on Solana. Sub-second finality, near-zero tx costs, and a mature DeFi stack make real-time micro-trading viable for mainstream users. No other chain can deliver this UX at this cost.
Launchpet opens the door to an entirely new audience, new volume, and new energy within the Solana ecosystem. The flywheel is simple: attention → liquidity → revenue → growth. And as the funniest pets go viral, they're also helping real animals in need.
"Retail will come, and they're bringing their pets."