Rio
a7071a3cfa
Co-authored-by: Rio <rio@agents.livingip.xyz> Co-committed-by: Rio <rio@agents.livingip.xyz>
132 lines
8.1 KiB
Markdown
132 lines
8.1 KiB
Markdown
---
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type: source
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title: "Futardio: Pli — Crêperie Ambulante fundraise goes live"
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author: "futard.io"
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url: "https://www.futard.io/launch/GmNzSXzQ3q6UCVRpBf8PkvEqoo454Qr6twWc9zuzJzBa"
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date: 2026-03-04
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domain: internet-finance
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format: data
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status: null-result
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tags: [futardio, metadao, futarchy, solana]
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event_type: launch
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processed_by: rio
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processed_date: 2026-03-11
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enrichments_applied: ["MetaDAO is the futarchy launchpad on Solana where projects raise capital through unruggable ICOs governed by conditional markets creating the first platform for ownership coins at scale.md", "futarchy-governed-permissionless-launches-require-brand-separation-to-manage-reputational-liability-because-failed-projects-on-a-curated-platform-damage-the-platforms-credibility.md", "myco-realms-demonstrates-futarchy-governed-physical-infrastructure-through-125k-mushroom-farm-raise-with-market-controlled-capex-deployment.md"]
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extraction_model: "anthropic/claude-sonnet-4.5"
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extraction_notes: "First documented consumer food business futarchy raise. Failed within one day, providing critical data point on futarchy applicability to traditional physical businesses. Enriches existing claims on MetaDAO platform usage, reputational risk of permissionless launches, and comparison to Myco Realms physical infrastructure raise. Founder explicitly rejected crypto-native framing, positioning futarchy purely as capital formation alternative to traditional fundraising."
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---
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## Launch Details
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- Project: Pli — Crêperie Ambulante
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- Description: From griddle to empire, building the crêperie brand Switzerland is missing.
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- Funding target: $350,000.00
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- Total committed: N/A
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- Status: Refunding
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- Launch date: 2026-03-04
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- URL: https://www.futard.io/launch/GmNzSXzQ3q6UCVRpBf8PkvEqoo454Qr6twWc9zuzJzBa
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## Team / Description
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# Pli — Crêperie Ambulante
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## The idea
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A proper crêperie on wheels, starting on the streets of Zürich and expanding from there. Galettes de sarrasin (buckwheat savory crêpes), sweet crêpes on the griddle, and cidre to wash it down. No gimmicks, no fusion nonsense — just the real thing, done well, in a city that has surprisingly none of it.
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Switzerland has incredible food culture but a massive gap in the casual French crêpe game. There are sit-down French restaurants. There are kebab stands. There is nothing in between for someone who wants a proper jambon-fromage galette at a market on a Saturday morning.
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Pli fills that gap.
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## Why fund this
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I'm going to be honest: this isn't a tech startup. There's no AI, no protocol, no flywheel diagram. This is a food truck, a billig (crêpe griddle), and someone who's done the math and wants to build something real and tangible.
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What you're funding:
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- **Phase 1: A food truck** — fitted out for crêpe service, permitted to operate in Zürich canton. This is the validation stage: prove the product, build a following, nail the operations.
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- **Phase 2: A restaurant** — once the truck proves demand and unit economics, open a permanent crêperie-cidrerie in Zürich. A real sit-down spot with the full experience.
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- **Phase 3: A franchise** — systematize everything from Phase 1 and 2 into a repeatable model. Expand to other Swiss cities and beyond. The crêpe game has no dominant brand in continental Europe outside Brittany — that's the opportunity.
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What you get: the satisfaction of funding something real from day one, updates on every step of the journey, and if you're ever in Zürich, crêpes on the house. Every token holder gets a standing invitation.
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## Use of funds
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| Category | Estimate | Notes |
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| Food truck + fit-out | ~60,000 CHF | New truck, fully equipped for crêpe service |
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| Equipment (billig, fridges, supplies) | ~8,000 CHF | Professional-grade griddle and cold storage |
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| Permits & insurance | ~6,000 CHF/year | Canton Zürich food service license |
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| Ingredients & supplies | ~24,000 CHF/year | Buckwheat flour, eggs, butter, fillings |
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| Market fees & parking | ~10,000 CHF/year | Rotating between Zürich markets & events |
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| Marketing & branding | ~6,000 CHF/year | Signage, social media, local outreach |
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| Founder living expenses | ~90,000 CHF/year | Full-time commitment, no side job, Zürich cost of living |
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| Buffer / contingency | ~15,000 CHF | Because things always cost more |
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| **Total** | **~219,000 CHF (~$250K)** | |
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**Target raise: 250,000 USDC** — covers the truck, a full year of operations, and living expenses to go all-in without compromise. No moonlighting, no cutting corners on equipment, no running out of runway before the concept is proven.
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## Roadmap
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### Phase 1 — Food truck (months 1–12)
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**Month 1–2:** Secure food truck, complete canton permits, source equipment, finalize supplier relationships. Branding and menu finalized.
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**Month 3:** First service. Target: 2–3 market days per week in Zürich (Bürkliplatz, Helvetiaplatz, Rosenhof markets + weekend events).
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**Month 4–6:** Build regulars, test menu, optimize operations. Goal: break-even on variable costs by month 6.
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**Month 7–12:** Expand to 4–5 days/week. Explore catering for corporate events. Validate demand, lock in repeat customer base, document every process.
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### Phase 2 — Restaurant (year 2)
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Open a permanent crêperie-cidrerie in Zürich. Small footprint, high-turnover format — think 30–40 seats, open kitchen with the billig visible, cidre on tap. Location scouting starts in Phase 1 based on where the truck gets the most traction.
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### Phase 3 — Franchise (year 3+)
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Package the brand, recipes, supplier relationships, training, and operations playbook into a franchise model. Target: Basel, Bern, Geneva, Lausanne — then beyond Switzerland. The crêperie format is inherently simple, high-margin, and replicable. That's the whole point.
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## Why me
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I'm a Solutions Architect in tech, based in Zürich. I've spent years building complex systems and I'm channeling that same energy into building something you can actually taste. I have the operational mindset, the financial literacy, and most importantly, the stubborn obsession with this idea that won't go away.
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I'm not a trained chef. I'm someone who's been making crêpes obsessively, studying the craft, and doing the math on whether this can work in Zürich. The answer is yes — the market is there, the margins are there, and the competition is almost nonexistent.
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## Market context
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- Zürich has 430,000+ residents and millions of annual tourists
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- The street food scene is growing but dominated by burgers, bowls, and Asian food
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- There is no dedicated crêperie food truck operating in Zürich today
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- Average crêpe price point (8–14 CHF) offers strong margins on low ingredient costs
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- Swiss consumers are willing to pay for quality artisanal food
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## What this isn't
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This isn't a meme coin. There's no liquidity pool strategy. I'm not going to pretend a crêpe truck needs a token to exist. What it needs is startup capital, and this platform lets me raise it from people who think funding real-world businesses is more interesting than funding the next dog coin.
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The food truck is the proof of concept. The restaurant is the product. The franchise is the business. You're getting in at the food truck stage.
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If that's you, welcome. Let's make crêpes.
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## Links
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- Website: https://test.com
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- Twitter: test.com
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## Raw Data
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- Launch address: `GmNzSXzQ3q6UCVRpBf8PkvEqoo454Qr6twWc9zuzJzBa`
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- Token: 8Xq (8Xq)
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- Token mint: `8XqLC3q6ju8Mxd33Zj92pEZsVwbbvqFd7JUbPLXSmeta`
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- Version: v0.7
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- Closed: 2026-03-05
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## Key Facts
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- Pli Crêperie Ambulante launched on futard.io 2026-03-04 targeting $350,000
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- Launch reached Refunding status and closed 2026-03-05 (one day duration)
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- Budget breakdown: 60k CHF truck, 8k equipment, 6k/year permits, 24k/year ingredients, 90k/year founder living, 15k buffer = ~219k CHF Phase 1
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- Three-phase roadmap: food truck (months 1-12), restaurant (year 2), franchise (year 3+)
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- Founder: Solutions Architect in tech, based in Zürich, not trained chef
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- Market context: Zürich 430k+ residents, no dedicated crêperie food truck currently operating
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- Token: 8Xq, mint address 8XqLC3q6ju8Mxd33Zj92pEZsVwbbvqFd7JUbPLXSmeta
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- Launch address: GmNzSXzQ3q6UCVRpBf8PkvEqoo454Qr6twWc9zuzJzBa
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