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Source: P2P.me permissionless expansion model - @Thedonkey tweet detailing Mexico and Venezuela launches. Ke

Contributed by @m3taversal in Telegram chat. Flagged by Rio as relevant source material.

Verbatim User Message

Post

See new posts Conversation don @Thedonkey We've just launched @P2Pdotme in Mexico and Venezuela using this new permissionless expansion strategy we draw couple months back.

For reference:

Brazil 45 days to launch the prototype, local team w 3 ppl, $40.000 budget for launching the country - salaries, marketing campaign, merchants, flights, accommodations.

Argentina 30 days to launch the country, local team w 2 pp, $20.000 for launching the country - salaries, marketing campaigns, flights, accommodations.

Venezuela 15 days to launch the country, no local team, $380 investment - 1 local KOL to acquire first users, $20 to find first 5 merchants with the global merchant network.

Mexico 10 days to launch the country, no local team, $400 investment for a local KOL to acquire first users, $20 bounty to find first 5 merchants with the global merchant network.

No local teams, no need to fly someone there, no interviews, no hard marketing investments, everything remote and with the support of local community.

We've shifted the structure on our team from country-based teams to a unique global structure that provides support to local community leaders that lead merchant groups which we call circles.

This community leaders are paid 0.2% of the total volume their circle operates in the month, removing this expense from protocol's payroll and making more sustainable in long term with the expansion to 40 countries.

Our global team now has ppl from 5 different nationalities, speaking 7 different languages and it's focused on building a massive AI-powered structure of support for users and merchants that removes the need of human intervention in the day to day protocol operations.

The obviously tradeoff for this kind of expansion is the lack of traction in the first weeks after launch, caused by the short marketing budget to keep this lean, however, the possibility to enter the country and start operating with $600 daily volume with less than $500 investment makes th

Rio's Context

P2P.me permissionless expansion model - @Thedonkey tweet detailing Mexico and Venezuela launches. Key data: Brazil launch cost $40K with 3-person local team over 45 days. Mexico launch cost $400 with no local team over 10 days. Community circle leaders compensated 0.2% of monthly volume their circle operates. Global team spans 5 nationalities and 7 languages. Building AI-powered support structure to remove human intervention from daily operations. Tradeoff is lower initial traction (~$600 daily volume at launch) but sub-$500 country entry cost. Shifting from country-based teams to global structure supporting local community leaders. Source: https://x.com/Thedonkey/status/2038570719794131309