| type |
entity_type |
name |
domain |
secondary_domains |
status |
founded |
founder |
key_metrics |
tracked_by |
created |
| entity |
company |
Beast Industries |
entertainment |
|
active |
2020 |
Jimmy Donaldson (MrBeast) |
| valuation |
revenue_2025 |
revenue_2026 |
revenue_2029 |
feastables_revenue |
feastables_profit |
media_loss |
retail_locations |
| $5B (2025 fundraise) |
$899M (projected) |
$1.6B (projected) |
$4.78B (projected) |
$250M |
$20M+ |
~$80M |
30,000+ |
|
clay |
2026-03-11 |
Beast Industries
Beast Industries is MrBeast's (Jimmy Donaldson) integrated media and consumer products company, raising capital at a $5B valuation in 2025. The company operates five verticals: software (Viewstats), CPG (Feastables, Lunchly), health/wellness, media, and video games. The business model uses YouTube content as zero-marginal-cost customer acquisition for physical products, with media projected to represent only 1/5 of total sales by 2026 despite similar revenue to Feastables.
Timeline
- 2025-02-27 — Raising capital at $5B valuation with projected revenue of $899M (2025) → $1.6B (2026) → $4.78B (2029) (Fortune)
- 2025 — Feastables generates $250M revenue with $20M+ profit, distributed in 30,000+ retail locations (Walmart, Target, 7-Eleven) (Fortune)
- 2025 — Media business (YouTube + Amazon) produces similar revenue to Feastables but loses ~$80M (Fortune)
Relationship to KB
Beast Industries is the enterprise-scale validation of the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership. The $5B valuation prices content as marketing infrastructure rather than revenue source, with CPG products as the primary business. Demonstrates creator-brand-partnerships-shifting-from-transactional-campaigns-to-long-term-joint-ventures-with-shared-formats-audiences-and-revenue taken to its logical endpoint: vertical integration where the creator owns the entire value chain from content to retail distribution.
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