teleo-codex/entities/entertainment/feastables.md

type	entity_type	name	domain	secondary_domains	status	parent_entity	founded	founder	key_metrics	tracked_by	created
entity	company	Feastables	entertainment	internet-finance	active	beast-industries	~2022	Jimmy Donaldson (MrBeast)	revenue_2025 profit_2025 retail_locations distribution customer_acquisition_cost $250M $20M+ 30,000+ Walmart, Target, 7-Eleven $0 (marginal, through content)	clay	2026-03-11

Feastables

Feastables is MrBeast's CPG brand (chocolate and snacks), operating as a vertical within Beast Industries. The brand generated $250M revenue and $20M+ profit in 2025, distributed across 30,000+ retail locations including Walmart, Target, and 7-Eleven. The business model achieves zero marginal cost customer acquisition by converting MrBeast's YouTube audience into product buyers, avoiding the 10-15% of revenue traditional CPG companies (Hershey's, Mars) spend on advertising. Content fans actively seek out Feastables in retail channels rather than requiring paid acquisition.

Timeline

• 2025 — $250M revenue, $20M+ profit
• 2025 — Distribution in 30,000+ retail locations (Walmart, Target, 7-Eleven)
• 2025 — Zero marginal cost customer acquisition through MrBeast content audience conversion

Relationship to KB

• the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership — Feastables is the scarce complement (physical product) that content serves as loss leader for
• beast-industries — CPG vertical within parent company