3b67a76b33
- Source: inbox/archive/2025-02-27-fortune-mrbeast-5b-valuation-beast-industries.md - Domain: entertainment - Extracted by: headless extraction cron (worker 7) Pentagon-Agent: Clay <HEADLESS>
32 lines
1.6 KiB
Markdown
32 lines
1.6 KiB
Markdown
---
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type: entity
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entity_type: company
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name: "Feastables"
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domain: entertainment
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secondary_domains: [internet-finance]
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status: active
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parent_entity: "[[beast-industries]]"
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founded: "~2022"
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founder: "Jimmy Donaldson (MrBeast)"
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key_metrics:
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revenue_2025: "$250M"
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profit_2025: "$20M+"
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retail_locations: "30,000+"
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distribution: "Walmart, Target, 7-Eleven"
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customer_acquisition_cost: "$0 (marginal, through content)"
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tracked_by: clay
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created: 2026-03-11
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---
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# Feastables
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Feastables is MrBeast's CPG brand (chocolate and snacks), operating as a vertical within Beast Industries. The brand generated $250M revenue and $20M+ profit in 2025, distributed across 30,000+ retail locations including Walmart, Target, and 7-Eleven. The business model achieves zero marginal cost customer acquisition by converting MrBeast's YouTube audience into product buyers, avoiding the 10-15% of revenue traditional CPG companies (Hershey's, Mars) spend on advertising. Content fans actively seek out Feastables in retail channels rather than requiring paid acquisition.
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## Timeline
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- **2025** — $250M revenue, $20M+ profit
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- **2025** — Distribution in 30,000+ retail locations (Walmart, Target, 7-Eleven)
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- **2025** — Zero marginal cost customer acquisition through MrBeast content audience conversion
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## Relationship to KB
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- [[the media attractor state is community-filtered IP with AI-collapsed production costs where content becomes a loss leader for the scarce complements of fandom community and ownership]] — Feastables is the scarce complement (physical product) that content serves as loss leader for
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- [[beast-industries]] — CPG vertical within parent company
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